Season 03 • Episode 05

Lior Barak, Tale About Data

Appy Hour Talk Show • Season 03, Episode 05

In episode five of the Appy Hour’s third season, we’re joined by Lior Barak, Founder of Tale About Data. When he’s not talking hummus and eating data, Lior can be found working in the most enviable garden in mobile; his own. He reveals his fertilizing secret, penguin poop… no seriously, penguin poop sourced from his local zoo. After spending a year in lockdown, Jerusalem, home to the best hummus in the world, is at the top of Lior’s post-pandemic travel list.

We Talk Nerdy about KPIs, going back to the office, and creating ads that attract the users you want. Lior shares how user in-app experiences fuel app growth and retention efforts.

App Growth Summit Testimonials

Alan Kawesa

"It was a good experience meeting and sharing with fellow User Acquisition Managers who are having the same challenges as I am. Some speakers provided a lot of valuable information and other speakers were like role models. The highlight was making a network of service providers and fellow UA managers from around the world. The vibe was great, everyone was a good conversation. Looking forward to the next AGS!"

Alan Kawesa, OneFootball
Jessica Llarena

"App Growth Summit is the right scenario and opportunity to meet experts across different industries around the world, share value and learn from each other! "

Jéssica Llarena, Decathlon UK