Season 03 • Episode 04

Jackie and Jayne Pimentel, Facebook & EA

Appy Hour Talk Show • Season 03, Episode 04

In episode four of the Appy Hour’s third season, we’re joined by the Pimentel twins; Jackie, Business Planning & Operations Director at Facebook, and Jayne, Senior Director, Mobile Marketing & Growth at EA. They discuss their childhood which was largely shaped by their experiences as Fourth-generation Bay Area natives from a family of rockstars in the tech space. We dive into the twin shenanigans they got into as kids and how often their identities get mistaken in the small world of Silicon Valley.

The duo has had impressive career journeys. Jackie has been at Facebook pioneering their small business groups since 2015. While Jayne’s past experience at Reddit, DraftKings, and more has allowed her to constantly innovate in the ever-changing mobile landscape. The two discuss how they build effective and dynamic growth teams and how old strategies often don’t translate over to new companies.

App Growth Summit Testimonials

Lior Barak

"App Growth Summit was an amazing experience, driving great knowledge and awesome conversations about data, marketing, and the line between the two. I for sure will come back for the next event."

Lior Barak, A Tale About Data
Luca Stefanutti

"App Growth Summit had a great balance of non-gaming and gaming insights, and is the perfect networking environment for real experts coming from all over."

Luca Stefanutti, Runtastic Adidas