A/B Testing Archives

App Growth Articles

How to Validate Mobile App Features Before Building Them

January 12, 2021 by Clement Kao

What if there was a way to validate a mobile app feature idea before building it? Fake door tests can quickly assess new feature demand in a high-fidelity and scalable way.

Why Are We So Obsessed With A/B Testing?

December 1, 2020 by Lior Barak

The time it takes to plan a test, to set everything up and prepare everyone for it requires an enormous amount of resources and people. Instead of A/B testing, could you test other things? Could you launch a new feature?

App Growth Summit Testimonials

"AGS really made it! People were connected and talked about their ideas/experience and ways of marketing on the edge! It was really good to attend! "

JoJo Chang, Yotta Games

"It was a good experience meeting and sharing with fellow User Acquisition Managers who are having the same challenges as I am. Some speakers provided a lot of valuable information and other speakers were like role models. The highlight was making a network of service providers and fellow UA managers from around the world. The vibe was great, everyone was a good conversation. Looking forward to the next AGS!"

Alan Kawesa, OneFootball