App Growth Articles
Be Cautious App Developers: ATT ≠ GDPR
The requirements of ATT and GDPR are not the same, complying with one does not guarantee your app is compliant with the other, and it’s ultimately your responsibility to make sure your app is compliant with both.
Hyper-Casual Will Thrive Post-IDFA, Here’s Why
Will the IDFA deprecation kill the hyper-casual market? No, it won’t. The mass appeal, low acquisition costs and large audience of hyper-casual games keep this genre resilient.
SKAdNetwork, or What? The Assumptions of a New Reality After the Loss of IDFA!
What Losing the IDFA Means for All Marketing Teams? The impact is huge, as today an industry that worth billion of dollars got a list of IDFA that might worth nothing tomorrow…
