Will the IDFA deprecation kill the hyper-casual market? No, it won’t. The mass appeal, low acquisition costs and large audience of hyper-casual games keep this genre resilient.
In-app ads (IAA) today make up nearly half (47%) of an app developer’s business model. Gone are the days when ads were considered evil or an afterthought…
"App Growth Summit was an extremely positive experience. Content-wise, App Growth Summit Berlin enriched me with some of the best insights I heard. On the business level, it enabled me to meet the right people to explore doing business with, without too many vendors in the way. An overall great event!"
Jonathan Raveh, AppsFlyer
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Jasslyn Ye, Smadex
