Offer Yehudai, Author at App Growth Summit

Original Articles by Offer Yehudai

Offer Yehudai, President, Fyber

Offer Yehudai is Fyber’s President (co-founder of Inneractive, acquired by Fyber in 2017) and leading Product, Marketing and Strategy for the group. Husband, father of 4, living in the SF Bay Area for the past 8 years.
LinkedIn | Fyber Website

Hyper-Casual Will Thrive Post-IDFA, Here’s Why

May 4, 2021 by Offer Yehudai

Will the IDFA deprecation kill the hyper-casual market? No, it won’t. The mass appeal, low acquisition costs and large audience of hyper-casual games keep this genre resilient.

The Missing Link: Accurate Ad LTV

May 12, 2020 by Offer Yehudai

In-app ads (IAA) today make up nearly half (47%) of an app developer’s business model. Gone are the days when ads were considered evil or an afterthought…

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Original Articles by Offer Yehudai

Offer Yehudai, President, Fyber

Offer Yehudai is Fyber’s President (co-founder of Inneractive, acquired by Fyber in 2017) and leading Product, Marketing and Strategy for the group. Husband, father of 4, living in the SF Bay Area for the past 8 years. LinkedIn | Fyber Website

App Growth Summit Testimonials

Offer Yehudai is Fyber’s President (co-founder of Inneractive, acquired by Fyber in 2017) and leading Product, Marketing and Strategy for the group. Husband, father of 4, living in the SF Bay Area for the past 8 years.
LinkedIn | Fyber Website