App Growth Summit SF 2018

October 25, 2018 Mission Bay Conference Center • 1675 Owens St, San Francisco, CA 94158

App Growth Summit San Francisco 2018 is a full day of packed content aimed at helping you generate your growth plans for 2019.

Split between retrospective analysis of 2018’s learnings, and projections for where to optimize your growth strategies for 2019, App Growth Summit SF will be the first event of its kind. Our content will also feature in-depth Roundtable Discussions led by mobile app industry leaders to help you in specific areas of performance and growth.

Like all App Growth Summits, this event is Invite-Only, and there are no vendor tickets available. If you are a Publisher, Brand Marketer, or Developer and would like to attend, please:
Request An Invite


Companies Attending Include:

App Growth Summit SF 2018 - Attendees

Speakers

Holly Chen Head of Digital Marketing Slack
Slack
Nathan Dinh
Nathan Dinh Senior Programmatic Growth Lead Uber
Uber
John Egan Head of Growth Traffic Engineering Pinterest
Pinterest
Elisa Heiken
Elisa Heiken Lead UX Designer PlayStation
PlayStation
Matt Knutson
Matt Knutson Paid Media Manager Twitter
Twitter
Frost Li
Frost Li Head of Growth Wish
Wish
Joshua Lu Sr. Director, Product Management Zynga
Zynga
Sree Menon
Sree Menon Head of Strategy Tophatter
Jayne Pimentel Peressini
Jayne Pimentel Peressini Senior Director, Digital DraftKings
DraftKings
Alessandra Sales VP of Marketing Smule
smule
Solene Schwartz
Solène Schwartz VP of Growth Mammoth Media
Mammoth Media
Ted Trezise
Ted Trezise Vertical Strategy Lead Facebook
facebook
Rachael Alter
Rachael Alter Head of Business Development Appreciate DSP
Appreciate DSP
Andrew Birnbryer
Andrew Birnbryer Managing Director, Americas AppLift
AppLift
Prince Boucher
Prince Boucher Content, Community & Acquisition Fin.
Fin.
Brian Bowman
Brian Bowman CEO Consumer Acquisition
Consumer Acquisition
Keri Buchanan
Keri Buchanan VP of Marketing PSafe Technology
Psafe Technology
Josh Burns
Josh Burns Founder DigitalDevConnect
Kim Carlson
Kim Carlson VP Sales Aarki
Aarki
Barron Caster
Barron Caster Senior Product Manager Rev
Rev
Arthur de Castro
Arthur Castro Product Lead Yellow
Yellow
Dina Chaiffetz Director of Product Strategy Prolific Interactive
Prolific Interactive
Chang Chen
Chang Chen Head of Paid Growth MileIQ
MileIQ
Mortiz Daan
Moritz Daan Author & ASO Expert Advanced ASO Book
Advanced ASO Book
Kara Dake VP of Growth and Partnerships CleverTap
CleverTap
Amrita Damani
Amrita Damani Senior Mobile Marketing Manager Intuit
Intuit
Amit Dar
Amit Dar General Manager, Americas Taptica
Taptica
Casey Dickinson
Casey Dickinson CEO FTX Games
FTX Games
Misa Dinh
Misa Dinh Director, User Acquisition Invoice2go
Invoice2go
Debbi Dougherty
Debbi Dougherty Head of B2B Marketing Viber
Viber Rakuten
Dave Egan
Dave Egan App Install Lead Snapchat
Snapchat
Liz Emery
Liz Emery Head of Growth & Partnerships TMGA
TMGA: The Mobile Growth Agency
Joanna Escueta
Joanna Escueta Sr. Manager of Analytics Aarki
Aarki
Justin Farris
Justin Farris Director of Product - Growth Zillow
Zillow
Eric Futoran
Eric Futoran Co-Founder Embrace
Embrace
Sylvain Gauchet
Sylvain Gauchet Co-Founder Apptamin
Apptamin
Noa Gutterman
Noa Gutterman Senior Growth Marketer HER
HER logo
Ian Hill
Ian Hill Marketing Manager, Programmatic & Mobile Instacart
Antony Ho
Antony Ho Product Marketing Manager Google
Google
Matthew Horiuchi
Matthew Horiuchi Director of Acquisition Calm
Gonzalo Juarez
Gonzalo Juarez CEO eTips
eTips
Jacob Kreimer
Jacob Kreimer Manager, Strategic Partner Development MoPub
MoPub
Gabe Kwakyi
Gabe Kwakyi Co-Founder & CEO Incipia
Incipia
Melissa Lertsmitivanta Sr Manager, Mobile Realtor.com
Realtor.com
Kasia Mikoluk
Kasia Mikoluk Director of Growth Marketing Varo
Adam Miller
Adam Miller Senior Manager, Mobile Marketing, Growth, & Analytics Turo
Turo
Dennis Mink VP Marketing Liftoff
Liftoff
Ashley Nader
Ashley Nader Product Manager iovox
iovox
Colette Nataf
Colette Nataf CEO Lightning AI
Lightning AI
Daphne Nguyen Sr UA Manager Glu Mobile
Glu Mobile
Fabien- Pierre Nicolas
Fabien-Pierre Nicolas Head of Growth, Marketing (US) SmartNews
SmartNews
Elizabeth Olson
Elizabeth Olson Consultant Publicity & Public Relations
Lomit Patel
Lomit Patel Vice President, Growth IMVU
IMVU
Eyal Pfeifel
Eyal Pfeifel Co-Founder and CTO Imperson
imperson
Brad Puder
Brad Puder Performance Marketing Manager Pocket Gems
PocketGems
Oded Ran
Oded Ran CEO TouchNote
TouchNote
Shamanth M. Rao VP Growth FreshPlanet
FreshPlanet
Nancy Roberts
Nancy Roberts General Manager, North America Glispa
Glispa
Brian Schmidt
Brian Schmidt Director of CRM, Growth & Retention Fender Musical Instruments
Fender Musical Instruments Corporation
Ethan Smith Growth Advisor Masterclass
Masterclass
Jessica Szalay
Jessica Szalay Growth Marketing Manager Wildflower Health
WildFlower Health
Andrew Tan
Andrew Tan Co-Founder/CEO FeedMob
FeedMob
Michelle Vuksic
Michelle Vuksic Programmatic Strategy Motive Interactive
motive
Michele Webb
Michele Webb VP of US Growth & Programmatic Headway Digital
Headway Digital Solutions
Sam Worek
Sam Worek Instructional Designer Google
Google
David Yi
David Yi Director of User Acquisition AnchorFree
AnchorFree

Content

Main Room Sessions - Robertson Auditorium
8:00
Registration & Networking Breakfast
9:00
Event Kick-Off!
9:10
Mind Games: How to Leverage Consumer Psychology

What drives a user to click? What factors influence a purchasing decision? Data and user research can provide most of the answers, but they don't tell us the whole story. Learn how to leverage the research and principles of consumer Psychology and Behavioral Economics to gain a deeper level of insight into how your customers think, what motivates them and why they decide to buy. This session will blow your mind!

Dina Chaiffetz Director of Product Strategy, Prolific Interactive
9:35
Data-Driven International Growth

Wish is #1 shopping app in 40+ countries and shipping to users in 70 countries. To optimize user experiences internationally in many different cultures and user behavior patterns, we listen to data. Users behavioral data speak louder than their comments and from building a user behavior data model, we make users in all countries feel Wish is local to them. Come and learn how to expand globally with data.

Frost Li
Frost Li Head of Growth, Wish
10:00
More Than Pipes: Powering Growth with Programmatic

App marketers, if you think programmatic can't work for you to help you reach your goals -- it's time to think again. In this session, MoPub's Jacob Kreimer will examine how innovation in programmatic infrastructure are benefiting both buyers and sellers in the mobile ecosystem, and how you can take advantage of programmatic's scale to hit your KPIs.

Jacob Kreimer
Jacob Kreimer Manager, Strategic Partner Development, MoPub
10:20
Augmented Reality & Story Telling for Direct Response
Dave Egan
Dave Egan App Install Lead, Snapchat
10:40
Presentation TBA
10:55
MORNING BREAK
11:05
Following the Journey of Your Users for Enhanced Interactions

After this panel, you'll learn to accurately track your Users through various channels for optimized growth effects. Some industries require an omnichannel approach through offline, digital and mobile marketing channels to reach the right Users. You'll learn how to user offline channels to acquire app users at scale, and how best to track them throughout the process across multiple touch points.

Jessica Szalay
Jessica Szalay Growth Marketing Manager, Wildflower Health
Adam Miller
Adam Miller Senior Manager, Mobile Marketing, Growth, & Analytics, Turo
11:35
Advertising Experts AMA
A Publishers and Advertisers Forum

App publishers get the advice and insights about where to spend their advertising dollars, top strategies to improve ROAS, and best practices to succeed in the incredibly competitive mobile space.

Rachael Alter
Rachael Alter Head of Business Development, Appreciate DSP
Nancy Roberts
Nancy Roberts General Manager, North America, Glispa
Michelle Vuksic
Michelle Vuksic Programmatic Strategy, Motive Interactive
12:10
Onboarding Optimization
Strengthen the Most Important Link Between Acquisition and Retention

After all the successful UA targeting and getting a new User to download your app, and before the monetization, engagement and retention begin, there's a critical often-overlooked "missing link." Onboarding and Activation. This critical stage is where your User has their all-important first impression with your product's UX/UI and Onboarding Process. Our panel will explore how an intuitive UI can help make the transition seamless and intuitive, how to blend the onboarding experience between web and apps, and some strategies for AB testing your onboarding funnel to optimize the onboarding content and experience.

Elisa Heiken
Elisa Heiken Lead UX Designer, PlayStation
Solene Schwartz
Solène Schwartz VP of Growth, Mammoth Media
Justin Farris
Justin Farris Director of Product - Growth, Zillow
12:40
Presentation TBA
1:00
LUNCH
Sponsored by Adperio
1:45
Presentation TBA
2:00
Buying Confidently in Today's Mobile Market
A Complete Guide with Some of the Biggest Brands in the Space

Join us for a 30 minute moderated Q+A panel discussion that will showcase the best strategies and tactics used in purchasing media across search, social and ad networks. Sample topics include:
-How to allocate budget across search, social and network partners
-How to assess your overall media mix
-How to judge the value of supply chain
-Mobile fraud and vendor assessment
-Determining causation with data
-Ways to drive acquisition: data driven insights

Nathan Dinh
Nathan Dinh Senior Programmatic Growth Lead, Uber
Jayne Pimentel Peressini
Jayne Pimentel Peressini Senior Director, Digital, DraftKings
Matt Knutson
Matt Knutson Paid Media Manager, Twitter
Ethan Smith Growth Advisor, Masterclass
Andrew Tan
Andrew Tan Co-Founder/CEO, FeedMob
2:35
True KPI's vs Vanity Metrics
Reading The True Story in the Numbers

Learn how to read the tea leaves of your analytics and performance metrics. Which metrics should you be tracking? Discover what's most important, and knowing what's not. Learn how to do analysis on the numbers you really should be looking at to accurately measure success in today's mobile app growth world.

John Egan Head of Growth Traffic Engineering, Pinterest
Ashley Nader
Ashley Nader Product Manager, iovox
3:10
Optimizing Your Growth Partnerships
Full Analysis of What Makes a Perfect UA Partner

In this panel, our Growth Marketing experts will contribute their takes on what to look for in a UA Partner, what steps you can take to make sure your partners are hitting their marks, and some best practices around vetting partners and creating a long-term relationship based on trust, transparency and scalability.

3:40
AFTERNOON BREAK
3:50
The Mobile Marketer's Showdown
Presented by Liftoff

Do you consider yourself a mobile marketing expert? Think you have what it takes to separate the real app from the imposters? Or distinguish the winning ads from the losers? Find out as marketers go head to head in this interactive gameshow! Everyone gets to play so bring your game face. And yes, there are prizes involved.

Dennis Mink VP Marketing, Liftoff
4:10
Engagement as the Lifeline for Your App Business
Learn How an Active and Engaged User Base is the Key to Long-Term Retention
Arthur de Castro
Arthur Castro Product Lead, Yellow
Kara Dake VP of Growth and Partnerships, CleverTap
Eyal Pfeifel
Eyal Pfeifel Co-Founder and CTO, Imperson
Brian Schmidt
Brian Schmidt Director of CRM, Growth & Retention, Fender Musical Instruments
4:35
Going Global: How to Maximize Your International UA Efforts

Seeing success in your home market is your first step to a sustainable app business. However, to truly realize success at scale you’re going to need the right strategy when it’s time to go global. International User Acquisition efforts are challenging and require the right targeting and creatives to create the most efficient and effective UA campaigns for your app or game. This high-powered panel of international UA experts will help get you started on your path to success with some key learnings and actionable take-away to maximize your global efforts!

Matthew Horiuchi
Matthew Horiuchi Director of Acquisition, Calm
Amit Dar
Amit Dar General Manager, Americas, Taptica
Josh Burns
Josh Burns Founder, DigitalDevConnect
David Yi
David Yi Director of User Acquisition, AnchorFree
5:00
The State of the Monetization Union
The Newest & Most Effective Monetization Strategies
Joshua Lu Sr. Director, Product Management, Zynga
Debbi Dougherty
Debbi Dougherty Head of B2B Marketing, Viber
Sree Menon
Sree Menon Head of Strategy, Tophatter
5:30
Open Bar Networking Happy Hour!
Sponsored by Scalarr
Experts' Corner Sessions
Experts' Corner Sessions are limited in space. Please arrive early.
11:05
Driving Growth by Leveraging Licensed IPs

For over a decade FTX Games has worked with Hollywood entertainment properties including The Hunger Games, Mission: Impossible, and Narcos, to create compelling mobile game experiences for fans. To skyrocket a game app from bomb to blockbuster is not simply a matter of acquiring a license though. A deep understanding of the material, and careful and strategic implementation of that material, is also key. In this talk Casey will share FTX Games’ insight into how other app developers can effectively drive growth through IP.

Casey Dickinson
Casey Dickinson CEO, FTX Games
11:30
Which KPI's to Use to Predict Profitability of Marketing Spend

This session is for marketers who want to scale up their UA spend, while also ensuring confidence that their investment will yield profitable growth. Discover several data points useful for predicting marketing profitability across three crucial stages of the marketing campaign lifecycle: leading indicators, early benchmarks, and confidence predictors.

Gabe Kwakyi
Gabe Kwakyi Co-Founder & CEO, Incipia
12:00
Presentation TBA
12:25
Rise of the Creatives!
Usage of Creatives in an Ever-Increasingly Automated World

In An Ever-Increasingly Programmatic World, Creatives are the Final Frontier of Marketer-Controlled Optimizations. We'll dive into which channels each of our experts uses for their best UA results, what their mix of creatives looks like these days compared to last year or earlier, how they analyze competitive creatives, and how they handle creatives inside their companies.

1:00
LUNCH
Sponsored by Adperio
1:45
Better Targeting for UA Efficiency

In these modern times of looking for the best Users most likely to retain and increase your App’s LTV’s, Targeting has become one of the most important aspects of any UA campaign. Targeting the right Users will result in higher conversions and increased LTV’s. Through advanced segmenting, AB testing, and identification of the ideal channels to reach your best Users, our panel of experts will share their learnings from their targeting and re-targeting experiences.

Misa Dinh
Misa Dinh Director, User Acquisition, Invoice2go
Oded Ran
Oded Ran CEO, TouchNote
2:20
Success Stories: Optimized Social Media Marketing

Spend More (Budget) on Social Media...Learn Which Social Channels Yield the Best Results.

Keri Buchanan
Keri Buchanan VP of Marketing, PSafe Technology
Holly Chen Head of Digital Marketing, Slack
Liz Emery
Liz Emery Head of Growth & Partnerships, TMGA
Colette Nataf
Colette Nataf CEO, Lightning AI
3:00
Buying TV for Performance: 10 Golden Rules

After 6 TV campaigns in Japan, including 3 failed ones, and our 1st ever TV campaign in the US, the SmartNews marketing team has learned a lot through failures, multi-variate testing and good old post-mortem about what to do ... and what not to do. We have created our 10 Golden Rules for Buying TV for Performance. In this presentation, you will learn these rules, illustrated with examples, to help your TV performance campaigns succeed by driving a high volume of installs with a positive ROAS.

Fabien- Pierre Nicolas
Fabien-Pierre Nicolas Head of Growth, Marketing (US), SmartNews
3:25
Top 5 Tips for Facebook Success
Ted Trezise
Ted Trezise Vertical Strategy Lead, Facebook
Workshop Master Classes
Workshop seats are limited. Please arrive early.
11:05
Setting up a Solid ASO Testing Process with the CRO Framework

In this workshop Moritz Daan, the author of the Advanced ASO Book and founder of Mobile Growth Consultancy Phiture, unpacks the CRO framework they use. With this CRO framework in hand, Moritz will unpack how you can set up an optimized process for conducting research, hypothesizing and creating and testing assets for the app stores.

Mortiz Daan
Moritz Daan Author & ASO Expert, Advanced ASO Book
11:50
Bullseye! Hitting the Moving Targets of Publicity, PR and Community Engagement

Getting your app or game covered & discovered is tough, especially in a market landscape dominated by franchises, the Top 10 lists, or big budget AAA games. This workshop will cover strategies for getting Publicity for your mobile product and growing your Community organically. Elizabeth Olson will provide tips for messaging/positioning, community building, and PR/influencer outreach done right (and wrong!).

Elizabeth Olson
Elizabeth Olson Consultant, Publicity & Public Relations
12:15
Facebook Advertising Best Practices

Mobile advertising is constantly changing. What is effective today is irrelevant tomorrow. In this session, Consumer Acquisition's CEO Brian Bowman will reveal best practices and UA secrets for Facebook advertising to outperform your competition by achieving highly successful User Acquisition from Facebook. See the creative techniques and optimal strategies for sustained and profitable User Acquisition growth. Learn how emerging technologies like Creative Marketplaces, Machine Learning and UA Bots are altering the industry as we know it today.

Brian Bowman
Brian Bowman CEO, Consumer Acquisition
1:00
LUNCH
Sponsored by Adperio
1:45
Creative Strategy in the Age of Automation
Learn the Top Strategies for UAC Set-Ups and Creative Strategies to Win Big with Google UAC

Google's Universal App campaigns use ad assets such as text, videos and images to build ads and match them with users who can meet your campaign’s goal. You can guide your campaign’s performance with the ad assets you provide. In this session, we’ll introduce a framework to analyze and optimize your ad assets. We'll also walk you through an example of how one advertiser approaches their asset design.

Antony Ho
Antony Ho Product Marketing Manager, Google
Sam Worek
Sam Worek Instructional Designer, Google
2:20
How to Drive Millions of Views for your Influencer Campaigns
Prince Boucher
Prince Boucher Content, Community & Acquisition, Fin.
2:40
The Portfolio Effect: How I Learned To Stop Worrying and Love Churn

Turnover is inevitable. Why not make it work for you? Forward-thinking publishers are using the full array of modern in-app advertising solutions to hack the traditional app marketing paradigm and extract value from naturally occurring churn in their mobile app portfolios. By learning to embrace today's rapid-fire mobile content cycle, publishers of all verticals can reallocate resources towards high-yield initiatives and stop spinning their wheels against incontrovertible market forces.

3:15
Identifying Fraud Patterns in Your UA Data
Publisher-to-Publisher Roundtables
Roundtable Sessions are limited in seating. Please arrive early.

Each Roundtable Session will feature 2 tables, one subject each. Every session will be first come, first seated, but we will have a few additional chairs so you can still get close to, and participate in, the conversations!

11:15
Roundtable Session 1
Beyond the Duopoly | Retention & Re-Engagement

• Roundtable 1: Beyond Google & Facebook

• Roundtable 2: Growth Thru Retention & Re-Engagement

12:15
Roundtable Session 2
Mobile Fraud | eCommerce Apps

• Roundtable 1: How to Effectively Combat Mobile Fraud

• Roundtable 2: eCommerce Apps Best Practices for Success

1:00
LUNCH
Sponsored by Adperio
2:00
Roundtable Session 3
Apple Search Ads | Subscription Apps

• Roundtable 1: Success Stories from Placing Apple Search Ads

• Roundtable 2: Subscription App Best Practices for Success

2:55
Roundtable Session 4
UA Lessions | Ad Creatives

• Roundtable 1: Share and Learn Lessons from the UA Trenches

• Roundtable 2: Discussion on Effective Mobile Ad Creatives

Build Your Personal Brand
Uplevel Your Personal Branding with Advice from Experts
More information and details coming soon!

Sponsors

Presenting

Exhibiting

Marketing & Development Partners

In order to maintain the highest level of event quality, all App Growth Summits are invite-only format. This ensures that we keep the most interested and engaged audiences coming back to our events. If you would like to join the Mobile Apps Experts, please Request and Invite and we'll get right back to you.

Request an Invite