Original Articles by Andre Kempe
Why TikTok is Winning on Apple’s SKAdNetwork After iOS 14
Privacy has become a big concern for users in recent years, especially after the recent data scandals involving Facebook and its peers. For app marketers trying to ensure the success of their campaigns, understanding user preferences is key
Conversion Rate Booster: Creatives
How can you boost your conversion rate? Consider improving your creatives. It worked for us and may work for you. Here is our success story.
How to Give Your Google App Campaign a Boost
Every app growth marketer dreams to grow the performance of Google App Campaigns, but sometimes struggles to do so. Here’s a great example to show you how this can be done.