Arthur Castro, Author at App Growth Summit

Original Articles by Arthur Castro

Arthur Castro, Product Lead, Yellow

Arthur helped many start-ups solve problems for millions of customers in different (and complicated) markets, connecting product, design and technology. In the past seven years, Arthur led teams and mobile products from scratch, based on: transparency, hands-on, empowerment, test and learning. Always having been an early adopter, Arthur loves mobile experiences, user behavior, and tests, always thinking: “What’s the most efficient way to prove this hypothesis, solving the user’s pain?” Hence, Arthur is obsessed with translating user behavior in metrics to create lovable experiences in mobile apps and wearables. Side Note: In the past five years, ALL products that Arthur worked on have been featured by Apple and Google!
LinkedIn | Yellow Website

Retention Vs. Engagement: When Everything Starts with Emotion

October 29, 2018 by Arthur Castro

The technology might change, but people don’t. Learn how to better retain users by provoking emotional responses that lead to habit-forming behavior.

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