App Growth Original Articles

Original Articles by Arthur Castro

Retention Vs. Engagement: When Everything Starts with Emotion

Retention and Engagement are hot topics, that we see a lot of articles everyday about it. Everybody is talking about retention, churn rate and all the  other buzz words related, but retention is different for company A or B. Before talking about retention, let’s take a step back. The years can pass, but the reality […]

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Alexa Sundberg - Gunderson Direct

"Great energy in the SF APP Growth Summit - there was literally a roar of the exchange of ideas and strategies - a lot of lively conversation. Everyone with the goal of testing, exchanging ideas and growing. Also, thank you for the diversity in speakers."

Alexa Sundberg, Gunderson Direct
Elizabeth Olson

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Elizabeth Olson, Strategic Marketing & PR Consultant