Even the best mobile applications need marketing to distinguish themselves in an ocean of hundreds of thousands of available apps in any one category. Such fierce competition results in mobile marketers focusing their efforts on acquiring ‘good’ users: in short, those who will continue to use the app everyday, thereby offering the highest lifetime value and profit margin vs. costs of acquisition and retention.
"App Growth Summit was an extremely positive experience. Content-wise, App Growth Summit Berlin enriched me with some of the best insights I heard. On the business level, it enabled me to meet the right people to explore doing business with, without too many vendors in the way. An overall great event!"
Jonathan Raveh, AppsFlyer
"I love coming to the AGS because it's a great opportunity for seeing the old friends, meeting new ones and sharing crisp insights about the latest trends, tools and techniques of the industry without being harassed by vendors because only a few selected ones are allowed to come to the venue. In addition to that the content on stage is hyper valuable."
Vladimiro Bilancetti, Visable Labs
