Even the best mobile applications need marketing to distinguish themselves in an ocean of hundreds of thousands of available apps in any one category. Such fierce competition results in mobile marketers focusing their efforts on acquiring ‘good’ users: in short, those who will continue to use the app everyday, thereby offering the highest lifetime value and profit margin vs. costs of acquisition and retention.
"AGS was a a great experience. Loved hearing from the many industry experts who provided unique insight into the complicated world of mobile UA, monetization, and product development."
Jason Kahn, Thrive Market
"AGS Berlin was one of the best in-person events I've ever joined. The close circle of growth community experts that met up was super fun and inspiring. The invite-only concept kept the event exclusive, and created an atmosphere of friends and colleagues. It was was my first time at AGS, but won't definitely be the last!"
Robert Vaternam, GameDuell
