Original Articles by Curt Doty
Could vertical video be the solution to an industry plagued by budget cuts, mergers and acquisitions and a changing content landscape?
Vertical video has been a source of confusion in the last several years. It’s moved from being a maligned outlier to a standard part of the social video ecosystem as Snapchat has led the effort and all the other players have followed. Viewers now watch, enjoy, and expect vertical video in their feeds. There are a variety of reasons publishers and media outlets would want to push for more vertical content in their output.