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App Growth Original Articles

Original Articles by Curt Doty

Curt Doty

Curt Doty, CEO, Vertuoso

Curt Doty, CEO of Vertuoso, is an award-winning Strategist, Storyteller and Creative, who brings leadership experience across the entertainment, marketing and branding worlds. His pioneering spirit has led him into innovative UI and creative technology experiences focused on multi-platform storytelling and interactive content. His expertise lies in marketing and branding with a focus on digital. He is, and continues to be, a thought leader, visionary and outspoken creative on what is happening in Tech, Content and Design. Vertuoso works with brands, agencies, studios, networks, and media companies to collaborate on enhancing and optimizing video campaigns to take advantage of the newest behaviors in the consumption of social video.
LinkedIn | Vertuoso Website

Is 2018 the Year to Go Vertical?

by

Vertical video has been a source of confusion in the last several years. It’s moved from being a maligned outlier to a standard part of the social video ecosystem as Snapchat has led the effort and all the other players have followed. Viewers now watch, enjoy, and expect vertical video in their feeds. There are a variety of reasons publishers and media outlets would want to push for more vertical content in their output.

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