Mada Seghete, Author at App Growth Summit

Mada Seghete, CMO & Co-Founder, Branch

Mada co-founded Branch in 2014, masterminding the community-driven marketing strategy behind the company’s early, explosive success. Mada currently leads marketing for Branch, and she remains deeply involved in the company’s global culture initiatives, which have led to several industry awards. Born and raised in Romania, Mada came to the US to study Electrical and Computer Engineering at Cornell University and then earned her Masters of Engineering and MBA from Stanford.
LinkedIn | Branch Website

How To Market With Mobile During a Downturn [VIDEO]

December 14, 2022 by Mada Seghete

It’s common for companies to slash their budget during times of economic uncertainty. According to a recent survey, companies reported reducing marketing budgets by about 6% in 2021. But is it the right thing to do?

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Original Articles by Mada Seghete

Mada Seghete, CMO & Co-Founder, Branch

App Growth Summit Testimonials