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App Growth Original Articles

Original Articles by Piotr Prędkiewicz

Piotr Predkiewicz

Piotr Prędkiewicz, App Growth Expert

Piotr Prędkiewicz is an experienced marketing analyst, providing growth teams with data to achieve great things since 2016. He has built the marketing data pipelines from scratch and set up the data exchange between MMPs, ad networks, backend, and frontend. To achieve it, he acts as an interpreter between marketing and engineering on a daily basis.
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Why Marketing Teams Need Access to Developer Resources

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Without access to the developers, marketers are not able to drive campaigns anywhere beyond the standard goals of bringing users to the platform. Any more sophisticated campaigns require a lot of engineering work in setting up the new events. Read on to learn reasons, consequences, and solution!

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