Shamanth Rao, Author at App Growth Summit

Original Articles by Shamanth Rao

Four Strategies for Winning the Short Form Video Opportunity

June 19, 2019 by Shamanth Rao

The increasing proliferation of video ads, and the progressive shortening of user attention spans are two of the strongest forces impacting advertising today. How should we as marketers adapt to these two forces, acting in seemingly opposing directions?

How to Measure Influencer Campaigns in the Absence of Full Attribution

November 28, 2018 by Shamanth Rao

Learn how to overcome the incomplete attribution problem posed by influencer marketing campaigns and how to better estimate influencer performance accurately.

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