Original Articles by Shamanth Rao
How to Measure Influencer Campaigns in the Absence of Full Attribution
“Our CPI is WHAT?” I said. We had just run our first influencer marketing campaign – and the CPIs I was seeing for these influencers were in the double digits, many times that of other sources for our app. I was shocked – and embarrassed. Nearly all the influencers we had used had shown a […]
