Vahe Baghdasaryan, Author at App Growth Summit

Original Articles by Vahe Baghdasaryan

Vahe Baghdasaryan, Sr Growth Marketing Manager, CoinStats

Vahe is a growth product and marketing professional, having experience working in consumer startups from ed-tech to fintech. Currently, he’s working at CoinStats, focusing on planning and executing lifecycle marketing campaigns to increase user engagement, retention, and conversion rates and working on the product growth side. Prior to that, he was doing product marketing at SoloLearn, the world’s largest code learning platform on mobile. He advised companies such as EduDo and Skyeng to set up their product growth strategy. He also provides free mentorship to startups and growth professionals at Growth Mentor. His area of expertise includes analyzing retention, setting up activation and engagement strategies, and churn prediction and resurrection.
LinkedIn | CoinStats

Designing Impactful Activation Strategies

March 1, 2022 by Vahe Baghdasaryan

Growth professionals love to spend tons of resources and long hours optimizing their user acquisition flows. Although it brings many new users in, what happens is that a significant number of these users churn within a week or sometimes even in a day. Ensure you have an effective activation strategy before investing heavily in user acquisition.

Leveraging the Power Of Push Notifications to Increase User Engagement

December 21, 2021 by Vahe Baghdasaryan

It’s no secret that push notifications have become an important part of the product and user experience. Push notifications can be used (spoiler alert: and should be) as external triggers to re-engage users as they fall out of their journey, suggesting activities that reinforce the habit of using your app…

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