Original Articles by Vahe Baghdasaryan
Designing Impactful Activation Strategies
Growth professionals love to spend tons of resources and long hours optimizing their user acquisition flows. Although it brings many new users in, what happens is that a significant number of these users churn within a week or sometimes even in a day. Ensure you have an effective activation strategy before investing heavily in user acquisition.
Leveraging the Power Of Push Notifications to Increase User Engagement
It’s no secret that push notifications have become an important part of the product and user experience. Push notifications can be used (spoiler alert: and should be) as external triggers to re-engage users as they fall out of their journey, suggesting activities that reinforce the habit of using your app…