App Growth Summit SF 2021

September 2, 2021 Start Time: 10am PT • AGS Virtual Event Platform
Overview Speakers Agenda Sponsors

All Phases of App Growth:
MARKETING • PRODUCT • DATA

On September 2, 2021, we returned to the Mobile App capital of the world via a livestream virtual audience simulcast, with App Growth Summit SF 2021!

36 App Growth Expert Speakers
Invite-Only Attendance
& Global LiveStream Viewing via our Proprietary AGS Virtual Event Platform!


Companies Who Attended Included:

AGSSF2021_Logos_2


Speakers

Jeannie Yang
Jeannie Yang SmartNews SVP Product SmartNews
SmartNews
Anurag Agrawal
Anurag Agrawal Moloco VP Product Moloco
Moloco Ads
Lokesh Bidhan
Lokesh Bidhan Adjust Senior Director, Partnerships Adjust
Adjust
Gabby Bradford
Gabby Bradford Director of Ad Operations Candywriter
Candywriter
Kim Carlson
Kim Carlson VP Sales Aarki
Aarki
Daniel Carrero
Daniel Carrero Yelp Senior Marketing Manager Yelp
Yelp
Alexei Chemenda
Alexei Chemenda CRO & Managing Director, USA Adikteev
Adikteev
Jason Covey
Jason Covey Nifty Games Chief Marketing Officer Nifty Games
Nifty Games
Avishek Das
Avishek Das Liftoff Sales Lead, Americas Liftoff
Liftoff
Pedro de Arteaga
Pedro de Arteaga COO & VP USA Winclap
Winclap
Ashley Fauset
Ashley Fauset Maple Media VP of Marketing Maple Media
Maple Media
Laurie Galazzo
Laurie Galazzo CMO AppTweak
AppTweak 2020
Chris Gallello
Chris Gallello Senior Product Manager, Growth Strava
STRAVA
Vivek Girotra
Vivek Girotra Times Internet VP of Growth Marketing Times Internet
Times Internet
Jessica Grant
Jessica Grant SoFi VP, Affiliates SoFi
SoFi
Taylor Gunter
Taylor Gunter Iterable Senior Solutions Consultant Iterable
Iterable
Larissa Klitzke
Larissa Klitzke Sr Product Marketing Manager AppsFlyer
AppsFlyer
Vishal Korlipara
Vishal Korlipara Future Fitness Growth, Acquisition Future Fitness
Future Fitness
Alex Kozachenko
Alex Kozachenko CEO HyperBeard
HyperBeard Games
Matej Lancaric
Matej Lančarič App Growth Expert App Growth Expert
Sophie Mitchell
Sophie Mitchell Creadits Head of Client Services Creadits
Creadits
Fabien- Pierre Nicolas
Fabien-Pierre Nicolas Vice President, Marketing (US) SmartNews
SmartNews
Lomit Patel
Lomit Patel Senior Vice President, Growth Together Labs (IMVU)
Together Labs
Brett Patterson
Brett Patterson Big Fish Games Director, User Acquisition Big Fish Games
Big Fish Games
Mike Pollard
Mike Pollard Adjust Senior Account Executive Adjust
Adjust
Jeff Roberto
Jeff Roberto Picsart SVP Marketing Picsart
Picsart
Laura Schaack
Laura Schaack Tattd Founder & CEO Tattd
Tattd
Tom Shoenhair
Tom Shoenhair Nifty Games VP of Product Nifty Games
Nifty Games
Louis Tanguay
Louis Tanguay Managing Director App Growth Summit
App Growth Summit
Michele Webb
Michele Webb Smadex VP of US Growth & Programmatic Smadex
Smadex Logo 2021
Winnie Wen_2021_400
Winnie Wen Senior Director of User Acquisition Jam City
Jam City
Andrew Whiteside
Andrew Whiteside Global Head of Sales & Marketing Jampp
Jampp
Warren Woodward 2020
Warren Woodward Upptic Co-Founder & CGO Upptic
Upptic
Karen Zhang
Karen Zhang Curtsy Head of Lifecycle & Product Marketing Curtsy
Curtsy

Agenda

All Times Are PDT
9:00
NETWORKING HOUR
Our Virtual Doors Open for Networking!

Log in, check out our proprietary AGS Virtual Event Platform and fully interactive chat, and start networking directly with other attendees, in our pre-selected topic rooms, or learn more about our limited and high-quality Sponsors!

10:00
EVENT KICK-OFF!
App Growth Summit SF 2021 Kick-Off!

Let's get the App Growth Summit San Francisco event started!

We'll quickly welcome you to the platform and get right into the packed agenda of 100% original and highly-curated content!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
10:05
KEYNOTE PRESENTATION
Adaptability Best Practices: How SmartNews Rose to Meet Our Users’ Quickly-Changing Interests

The News cycle changes quickly, and in an unprecedented news year like 2020, the competition for User engagement and stickiness was at an all time high. Hear how SmartNews’ SVP of Product, Jeannie Yang, and VP of US Marketing Fabien-Pierre Nicolas tackled developing features globally which proved high-quality information and decisively turbo-charged their User growth without compromising on the company vision.

Jeannie Yang
Jeannie Yang SmartNews SVP Product, SmartNews
Fabien- Pierre Nicolas
Fabien-Pierre Nicolas Vice President, Marketing (US), SmartNews
10:20
PRESENTATION
Shifting Eyeballs to CTV: How the Connected TV Boom is Changing the Face of Digital Advertising

The rise of Connected TV will see the percentage of all households cancelling their cable subscriptions (or never even having them in the first place) climbing to a projected 44% by 2023. And accordingly, advertisers are beginning to follow suit.

Lokesh Bidhan
Lokesh Bidhan Adjust Senior Director, Partnerships, Adjust
Mike Pollard
Mike Pollard Adjust Senior Account Executive, Adjust
10:35
DISCUSSION PANEL
User Engagement as a Growth Strategy

Engagement has sometimes been seen as a post-install strategy and in too many companies was silo'ed off from "growth" strategies (which usually meant "User Growth"). However, as apps mature as businesses, Engagement is now being recognized due to its important role as a bridge between Acquisition and LTV. Personalization, Content, and other Engagement initiatives of your Users’ experiences will help to keep them coming back! Our panel of Growth Experts will discuss the many different strategies and tactics they are using to help their Apps scale through effective Engagement Strategies.

Karen Zhang
Karen Zhang Curtsy Head of Lifecycle & Product Marketing, Curtsy
Vivek Girotra
Vivek Girotra Times Internet VP of Growth Marketing, Times Internet
Taylor Gunter
Taylor Gunter Iterable Senior Solutions Consultant, Iterable
10:55
PRESENTATION
Work Smarter, Not Harder: Enabling Automation for iOS 14+ Optimization

As SKAdNetwork has made aggregate data the new normal, marketers need to work harder to optimize iOS campaigns. Join Senior Product Marketing Manager, Larissa Klitzke, for a showcase of AppsFlyer's Conversion Studio, a new solution that makes it easy for marketers to measure more, automate bit setup and eliminate manual testing.

Larissa Klitzke
Larissa Klitzke Sr Product Marketing Manager, AppsFlyer
11:05
DISCUSSION PANEL
How AI is Proving Unique Advantages for UA Campaigns

AI (ie Machine Learning) has been a viable and efficient option for acquiring highly-targeted Users for years now. AI will adapt and evolve to continue to assist mobile app marketers with their Paid UA needs. Our all-star panel of experts will share how AI is evolving and how it's continuing to be a valuable and relevant aid for scaling growth.

Anurag Agrawal
Anurag Agrawal Moloco VP Product, Moloco
Kim Carlson
Kim Carlson VP Sales, Aarki
Pedro de Arteaga
Pedro de Arteaga COO & VP USA, Winclap
Lomit Patel
Lomit Patel Senior Vice President, Growth, Together Labs (IMVU)
11:30
DISCUSSION PANEL
The iOS New World: Truth, Lies and Tactics

We are now fully one season in to the new world of iOS marketing. The time for theory and “what if’s?” is over and now marketers must find a way to do their jobs within an imperfect system. Hear directly from mobile marketing leaders what’s working, what’s bogus and how we can move forward.

Gabby Bradford
Gabby Bradford Director of Ad Operations, Candywriter
Matej Lancaric
Matej Lančarič App Growth Expert
Andrew Whiteside
Andrew Whiteside Global Head of Sales & Marketing, Jampp
Warren Woodward 2020
Warren Woodward Upptic Co-Founder & CGO, Upptic
11:55
PRESENTATION
iOS 15: A New Era for ASO

With iOS 15, Apple introduces a set of features that will revolutionize ASO. During this session, we will cover how you can use Product Page Optimization, Custom Product Pages, and In-App Events to elevate your marketing game.

Laurie Galazzo
Laurie Galazzo CMO, AppTweak
12:05
DISCUSSION PANEL
Navigating the Ever-Shifting Waters of Paid UA:
Finding Value & Optimizing Strategies for Sustainable Growth

The Paid UA Growth Strategies we all have been using are undergoing some pretty big changes. From the hot-topic Privacy-First requirements, to ever-shifting Creative Ad Unit performance, how seasonality and holiday marketing strategies are changing due to this year's seismic shifts in our ability to target users, to rapidly rising UA costs. Our panel of experts will share how they're navigating through these ever-changing choppy waters and which KPI's are the most accurate for measuring success these days to help you determine which way to chart your course to successful scalability via paid UA.

Daniel Carrero
Daniel Carrero Yelp Senior Marketing Manager, Yelp
Avishek Das
Avishek Das Liftoff Sales Lead, Americas, Liftoff
Vishal Korlipara
Vishal Korlipara Future Fitness Growth, Acquisition, Future Fitness
Winnie Wen_2021_400
Winnie Wen Senior Director of User Acquisition, Jam City
12:30
PRESENTATION
IDFA's Impact on Gaming Growth Strategy

The ATT framework has redefined how growth is executed for mobile apps. During this talk, Alexei Chemenda will share how advertisers have adapted using mutiple specific strategies, such as Retargeting Evolution, an Android-iOS budget split, and X promotion. He'll also be sharing some Predictions on what might be to come for the near future.

Brett Patterson
Brett Patterson Big Fish Games Director, User Acquisition, Big Fish Games
Alexei Chemenda
Alexei Chemenda CRO & Managing Director, USA, Adikteev
12:45
DISCUSSION PANEL
Alternative User Acquisition Channels in a Post-IDFA World

Ever since 14.5 was released, Apps and Games have been looking for alternative UA Channels to focus on until we know more about how we're going to settle in to a post-IDFA world and more forward. From the tried and true, like App Store Optimization (ASO) to the new, like Audio placements, we'll explore some additional opportunities for marketers to look into as potential viable options to continue to push their app growth strategies forward.

Jessica Grant
Jessica Grant SoFi VP, Affiliates, SoFi
Alex Kozachenko
Alex Kozachenko CEO, HyperBeard
Jeff Roberto
Jeff Roberto Picsart SVP Marketing, Picsart
Michele Webb
Michele Webb Smadex VP of US Growth & Programmatic, Smadex
1:10
DISCUSSION PANEL
Subscription Monetization Models for Steady Growth

Ad Monetization, Subscription Modeling, and more! Our panel of monetization experts will break down why they chose the monetization models they did, what they learned, and how they manage their monetization optimization strategies.

Ashley Fauset
Ashley Fauset Maple Media VP of Marketing, Maple Media
Chris Gallello
Chris Gallello Senior Product Manager, Growth, Strava
Laura Schaack
Laura Schaack Tattd Founder & CEO, Tattd
1:30
DISCUSSION PANEL
Best Practices to Test CGI in Campaigns: New Workflows for Efficient Testing of 3D in UA

Everyone knows creative is more important than ever and the key thing is the need to think about differentiation in the market and CGI is a great format to increase awareness across the whole funnel, the perception of quality and differentiate your product in the market. However, historically CGI has been slow and expensive. Creadits are focused on building new workflows and technologies to ideate, optimize and produce CGI at scale for their creative campaigns. The creative ROI comes from improved creative performance, which you have seen many people doing in the industry. Percentage of CGI in the industry has gone up and we have increased speed and reduced costs, so there is less risk in producing this format when you partner with Creadits.

Jason Covey
Jason Covey Nifty Games Chief Marketing Officer, Nifty Games
Sophie Mitchell
Sophie Mitchell Creadits Head of Client Services, Creadits
Tom Shoenhair
Tom Shoenhair Nifty Games VP of Product, Nifty Games
2:00
VIRTUAL NETWORKING
Post-Event Networking Chat!

We'll leave our custom-built platform open for another hour or so, so everyone can continue discussion strategies and ideas with our speakers, and connect!

Partners/Sponsors

Presenting Sponsors

Contributing Sponsors

Supporting Sponsors

Initiatives for Change

Marketing & Development Partners

App Growth Summit Testimonials

Harsha Suri

"AGS brings together industry experts and is successful in creating a great networking platform."

Harsha Vardhan Suri, Expedia
Lucas Oliveira

"The event was absolutely great! Nice people, great talks, very well organized. I am proud the had the opportunity to be part of AGS."

Lucas Oliveira, Cabify