SpeakHer Virtual Summit

Produced by App Growth Summit
July 22, 2020 Virtual Summit • AGS Custom Virtual Event Platform
Overview Speakers Agenda

AGS presented the first ever SpeakHer Summit! This event showcased the immense brain power and talent from our 7 global SpeakHer chapters!

SpeakHer Summit was produced via AGS’ brand new, custom-built virtual event platform which included many interactive opportunities no other online event can offer in such a cohesive way.

Custom Virtual Event Platform
Highly Interactive & Engaging
Open & Honest Discussions

App Growth Summit produced this one-of-a-kind event as a way to support the many women speakers who are recognized for being great thought-leaders, but haven’t yet had the public recognition they deserve.

Networking & Connecting with Fellow Experts
Learn What’s Working (& What’s Not)
Brainstorming & Ideation


SEE HOW AMAZING THIS EVENT WAS!


COMPANIES ATTENDED INCLUDE:
AGS SpeakHer - Attendee Logos

Expert Speakers

Ally Tubis
Ally Tubis Sr. Director, Data Science & Analytics Disney Streaming Services
Disney Streaming Services
Jayne Pimentel
Jayne Pimentel EA Senior Director, Mobile Marketing & Growth Electronic Arts (EA)
Electronic Arts (EA)
Jackie Pimentel
Jackie Pimentel Business Planning & Operations Director Facebook
facebook
Shana Sumers
Shana Sumers Head of Community HER
HER logo
Melissa Lertsmitivanta
Melissa Lertsmitivanta Marketing Director Realtor.com
Realtor.com
Hilina Ajakaiye
Hilina Ajakaiye, MBA Founder & Executive Director RISE Women's Leadership Conference
RISE
Miray Alanlar
Miray Alanlar formerly Snap Mobile Growth & Retention formerly Snap & Firefox
Bruna Amaya
Bruna Amaya Head of Marketing Hotel Urbano
Hotel Urbano
Juliana Assuncao
Juliana Assunção Founder & CMO RankMyApp
RankMyApp
Mar Brandt
Mar Brandt SVP Head of Sales - North America AppsFlyer
AppsFlyer
Vivian Chang
Vivian Chang Clorox Company VP Growth, Nutranext DTC The Clorox Company
Clorox Company
Ivy Cheng
Ivy Cheng Senior Manager, Acquisition Marketing Jackpocket
Jackpocket
Lina Danilchik
Lina Danilchik Marketing Manager, App Growth Evangelist SplitMetrics
SplitMetrics
Claudia Paz y Puente García
Claudia Paz y Puente García Sr. Digital Manager Clip
Clip
Carla Holleran
Carla Holleran Director, Email & CRM Zinio
Zinio
Caroline Hubbard
Caroline Hubbard Product Manager The Wing
The Wing
Dyan Khor
Dyan Khor Growth Cash App
Cash App
Sarah Main
Sarah Main Director of Product WeatherBug
WeatherBug
Jacinta Mathis
Jacinta Mathis VP of Strategic Partnerships KeyMe
KeyMe
Raquel "Rocky" Merchant
Raquel “Rocky” Merchant Senior Display Manager PayPal
PayPal
Beth Murphy
Beth Murphy Global Head of Acquisition Amazon Music
Amazon Music
Ashley Nader
Ashley Nader PhoneBurner Senior Product Manager PhoneBurner
PhoneBurner
Violeta Pirnog
Violeta Pirnog Performance Marketing Manager Blinkist
Blinkist
Rhiannon Price
Rhiannon Price Director, Creative Jam City
Jam City
Hila Qu
Hila Qu GitLab Director of Growth GitLab
GitLab
Adithi Sampath
Adithi Sampath Group Product Manager Walmart Labs
Walmart Labs
Sangita Sarkar
Sangita Sarkar Level Ex Vice President, Marketing Level Ex
Level Ex
Laura Schaack
Laura Schaack VP of Strategy Majestyk Apps
Majestyk
Olivia Smith
Olivia Smith Growth Marketing Manager HopSkipDrive
HopSkipDrive
Jessica Szalay
Jessica Szalay Growth Marketing Manager Wildflower Health
WildFlower Health
Laura Cristina Ramírez Torres
Laura Cristina Ramírez Torres Regional Performance Lead Rappi
Rappi
Isharna Walsh
Isharna Walsh CEO Coral
Coral

Agenda

11am
PDT
NETWORKING CHAT
Pre-Event Networking Chat

Join us in the hour leading up to the event to log-in to our custom-build and highly-interactive event platform, and start networking in one of our chat channels, or the main lobby! Unlike other event platforms, the custom AGS platform features everything on one page, so once you log-in, you never have to go anywhere!

Watch the streaming content while asking our speakers Q&A in real-time and chat network as well as DM your fellow attendees!

Come in early and check it out!

12:00
PDT
EVENT KICK-OFF
SpeakHer Event Kick-Off!

Let's get this started with your SpeakHer host for the day, Hilina Ajakaiye, as she sets the (virtual) stage for the day's packed slate of experts and all original and highly curated content!

Hilina Ajakaiye
Hilina Ajakaiye, MBA Founder & Executive Director, RISE Women's Leadership Conference
12:05
PDT
KEYNOTE
Thinking About Retention From Day 1

The importance of understanding subscriber behavior, interests and experience are critical when building retention strategies.

Ally Tubis
Ally Tubis Sr. Director, Data Science & Analytics, Disney Streaming Services
12:15
PDT
PRESENTATION
Optimizing Your App for App Stores Success: Before and After Launch!

In this session from app growth evangelist Lina Danilchik, you’lll learn how to validate an app idea, and prioritize it's features prior to launch; as well as how to optimize an app once it’s already live in the app stores, and continuously increase your conversion rate!

Lina Danilchik
Lina Danilchik Marketing Manager, App Growth Evangelist, SplitMetrics
12:25
PDT
PRESENTATION
How Channel Management is Just Like DJ'ing

Counting beats or counting proceeds? DJ'ing is all about selecting the right music for your audience, just like Channel Management is making the right decisions about how to target potential clients. This session is all about tricks that Blinkist's Violeta Pirnog uses as a DJ that she's found also apply to getting smaller CPAs and higher conversion rates.

Violeta Pirnog
Violeta Pirnog Performance Marketing Manager, Blinkist
12:40
PDT
DISCUSSION PANEL
Hello, Hola, Oi! LATAM Marketing Strategies
Embracing a "One World" App Growth Optimization Mindset

Latin America is a fast growing market with a rich culture and mobile friendly mindset. From Mobile App powerhouse Brasil, to Mexico and other emerging hotspots in between like Colombia and Argentina, we'll explore where the Latin American app market is now, what's working, and how to best understand a very important segment of the global app growth community.

Bruna Amaya
Bruna Amaya Head of Marketing, Hotel Urbano
Juliana Assuncao
Juliana Assunção Founder & CMO, RankMyApp
Claudia Paz y Puente García
Claudia Paz y Puente García Sr. Digital Manager, Clip
Laura Cristina Ramírez Torres
Laura Cristina Ramírez Torres Regional Performance Lead, Rappi
1:05
PDT
PRESENTATION
Crafting Thoughtful In-App Experiences to Meet your Users Where They Are

This session will take you through the process of understanding who your end users are, and identifying the User needs your product is uniquely positioned to serve. We will discuss how to gather User data and insights, generate and prioritize hypotheses, and translate those hypotheses into features that add value to the holistic member journey.

Caroline Hubbard
Caroline Hubbard Product Manager, The Wing
1:30
PDT
DISCUSSION PANEL
Better Together: Leveraging Partnerships for Better User Experiences

You can do it on your own, but with partnerships, you can do it more efficiently. Growing your Monthly and Daily Active Users and keeping them coming back is a tedious slog sometimes. However, by having the right partnerships in place, you can work more efficiently...and our panel of experts will tell you which ones are working for them!

Jacinta Mathis
Jacinta Mathis VP of Strategic Partnerships, KeyMe
Ashley Nader
Ashley Nader PhoneBurner Senior Product Manager, PhoneBurner
Sarah Main
Sarah Main Director of Product, WeatherBug
Ivy Cheng
Ivy Cheng Senior Manager, Acquisition Marketing, Jackpocket
1:55
PDT
PRESENTATION
Method Marketing: Immersing Yourself With Your Brand

"Method Marketing" is an approach to growth marketing that immerses one's self into the product's brand to understand the perspective of the end-user - allowing for a more impactful messaging and positioning through effective distribution channels.

Sangita Sarkar
Sangita Sarkar Level Ex Vice President, Marketing, Level Ex
2:05
PDT
BREAK
How Can You Make A Difference?

Take this break time to learn about different causes and charities to help make this world a better place, help those less fortunate than us, and also to share some charities, organizations and associations which you support. Take this break to Make A Difference to improve our world!

But you don't have to wait to see the full list at the event! You can support young women's technical futures by donating to BlackGirlsCODE right now!

Hilina Ajakaiye
Hilina Ajakaiye, MBA Founder & Executive Director, RISE Women's Leadership Conference
2:10
PDT
FEATURED PRESENTATION
Let's Do Pride Right: Companies, I'm Talking to You

This Pride is different, but companies are still expected to perform. What are the best ways for you to provide support to the community and send messages that are empowering? We are going to take a quick deep dive into the history of Pride, companies' best practices, and how you can do better.

Shana Sumers
Shana Sumers Head of Community, HER
2:25
PDT
PRESENTATION
Debunking Going Viral

The myth and the magic of going “viral” has enchanted the tech world for decades. Contrary to popular belief, going "viral" isn't magic, and you can put a formula to it. Learn quick strategies on how to encourage exponential growth, and even better, at little to no cost!

Laura Schaack
Laura Schaack VP of Strategy, Majestyk Apps
2:35
PDT
DISCUSSION PANEL
Building a Consistent & Effective Message in an Omnichannel World

Not all Growth starts with Facebook, Google, or Organic ASO. Sometimes mutiple touchpoints across many mediums and channels are required until a User makes that ultimate decision to download your app. Our panel of experts will explore the multitude of different ways they keep their brand voice consistant across an omnichannel strategy to eventually lead to downloads.

Vivian Chang
Vivian Chang Clorox Company VP Growth, Nutranext DTC, The Clorox Company
Jessica Szalay
Jessica Szalay Growth Marketing Manager, Wildflower Health
Beth Murphy
Beth Murphy Global Head of Acquisition, Amazon Music
Raquel "Rocky" Merchant
Raquel “Rocky” Merchant Senior Display Manager, PayPal
2:55
PDT
PRESENTATION
User Privacy & Attribution in the Age of iOS 14

On the heels of Apple’s announcement around IDFA at WWDC, the entire industry is pondering if it's possible to give users control over their data and still provide developers with the transparency they need to build and market viable businesses. The diverse app ecosystem has been built upon trust – from the users who engage with content and who expect that their privacy is being respected to the publishers and advertisers who create and ultimately pay for the free app content. Mar Brandt, Senior Vice President at AppsFlyer, breaks down how Apple’s privacy innovations attached to the roll out of iOS 14 could change attribution, the essential data infrastructure that powers the entire app economy.

Mar Brandt
Mar Brandt SVP Head of Sales - North America, AppsFlyer
3:10
PDT
DISCUSSION PANEL
Ad Creatives FTW!

From A/B Tests to Segmented Ads per User group, to emerging Ad Units and more, our UA Creatives experts will reveal results from their campaigns to help you understand what's been working for them...and what hasn't!

Melissa Lertsmitivanta
Melissa Lertsmitivanta Marketing Director, Realtor.com
Dyan Khor
Dyan Khor Growth, Cash App
Rhiannon Price
Rhiannon Price Director, Creative, Jam City
Olivia Smith
Olivia Smith Growth Marketing Manager, HopSkipDrive
3:30
PDT
PRESENTATION
How to Find Your North Star Metric

In this presentation from international growth expert Hila Qu from GitLab, you'll learn what exactly a "North Star Metric" is, and why it should be very important to you. She'll also help you learn how to identify your North Star Metric, and how to break down analyzing performance around it so you can make it truly trackable and actionable.

Hila Qu
Hila Qu GitLab Director of Growth, GitLab
3:35
PDT
DISCUSSION PANEL
LTR Minded
Engagement & Retention Strategies for Building Long-Term Relationships with Your Users

The real User journey begins upon install and first activation. The success of any app is largely determined on the engagement and retention efforts of your app product. Through User testing, User Engagement tactics, and Retention efforts, you'll see the difference between a short-lived, fast-churn app business, and one that's rooted in building long-term relationships with your Users for quarters to come!

Miray Alanlar
Miray Alanlar formerly Snap Mobile Growth & Retention, formerly Snap & Firefox
Carla Holleran
Carla Holleran Director, Email & CRM, Zinio
Adithi Sampath
Adithi Sampath Group Product Manager, Walmart Labs
Isharna Walsh
Isharna Walsh CEO, Coral
4:10
PDT
KEYNOTE CO-PRESENTATION
Built to Last: Strategies & Best Practices for Putting Together a Winning Team

Jackie and Jayne Pimentel have spent their careers on opposite sides of the company growth spectrum both successfully building and leading teams along the way. As twins - they candidly share how they’ve built teams from the ground up, continued the success of inherited teams and give a peak behind the curtains of what it’s been like for them along the way from Facebook to Reddit to DraftKings and more.

Jackie Pimentel
Jackie Pimentel Business Planning & Operations Director, Facebook
Jayne Pimentel
Jayne Pimentel EA Senior Director, Mobile Marketing & Growth, Electronic Arts (EA)
4:30
PDT
VIDEO NETWORKING
Virtual Video Happy Hour

Partners

App Growth Summit Testimonials

David Shackleton

"The eye of the storm of thought leaders thinking about the future of mobile - a super meeting of leaders."

David Shackleton, OpenBack
Ashleigh Rankin

"Great content, great networking, better than the average conference. "

Ashleigh Rankin, Reddit