SpeakHer Virtual Summit

Produced by App Growth Summit
June 17, 2020 Virtual Summit • AGS Custom Virtual Event Platform
Overview Speakers Agenda

AGS presents the first ever SpeakHer Summit, which will feature all women speakers! In total support of our 7 global SpeakHer chapters, all profits generated from this event will be used to fund SpeakHer chapter meet-ups, educational workshops, and more!

Due to the current event climate, this event will be produced via AGS’ brand new, custom built platform which will include many interactive opportunities no other online event can offer in such a cohesive way as this event will feature.

Custom Virtual Event Platform
Highly Interactive & Engaging
Open & Honest Discussions

Register Now!

App Growth Summit is producing this one-of-a-kind event as a way to support the many women speakers who are recognized for being great thought-leaders, but haven’t yet had the public recognition they deserve. Many of our SpeakHer chapter associates will be speaking!

Network & Connect with Fellow Experts
Learn What’s Working (& What’s Not)
Brainstorming & Ideation


Sign Up to a SpeakHer Chapter near you!


Expert Speakers

Jayne Pimentel
Jayne Pimentel EA Senior Director, Mobile Marketing & Growth Electronic Arts (EA)
Electronic Arts (EA)
Jackie Pimentel
Jackie Pimentel Business Planning & Operations Director Facebook
facebook
Shana Sumers
Shana Sumers Head of Community HER
HER logo
Melissa Lertsmitivanta
Melissa Lertsmitivanta Marketing Director Realtor.com
Realtor.com
Miray Alanlar
Miray Alanlar formerly Snap Mobile Growth & Retention formerly Snap & Firefox
Bruna Amaya
Bruna Amaya Head of Marketing Hotel Urbano
Hotel Urbano
Juliana Assuncao
Juliana Assunção Founder & CMO RankMyApp
RankMyApp
Vivian Chang
Vivian Chang Clorox Company VP Growth, Nutranext DTC The Clorox Company
Clorox Company
Ivy Cheng
Ivy Cheng Senior Manager, Acquisition Marketing Jackpocket
Jackpocket
Lina Danilchik
Lina Danilchik Marketing Manager, App Growth Evangelist SplitMetrics
SplitMetrics
Caroline Hubbard
Caroline Hubbard Product Manager The Wing
The Wing
Dyan Khor
Dyan Khor Growth Cash App
Cash App
Sarah Main
Sarah Main Director of Product WeatherBug
WeatherBug
Jacinta Mathis
Jacinta Mathis Senior Director of Growth, Services KeyMe
KeyMe
Raquel "Rocky" Merchant
Raquel “Rocky” Merchant Manager, Paid Media - Growth Lab PayPal
PayPal
Beth Murphy
Beth Murphy Global Head of Acquisition Amazon Music
Amazon Music
Ashley Nader
Ashley Nader PhoneBurner Senior Product Manager PhoneBurner
PhoneBurner
Ariel Neidermeier
Ariel Neidermeier Director of Marketing & Content App Growth Experts
Rhiannon Price
Rhiannon Price Creative Product Marketing Director Jam City
Jam City
Adithi Sampath
Adithi Sampath Group Product Manager Walmart Labs
Walmart Labs
Elinor Samuelsson
Elinor Samuelsson User Experience Designer HappyLab
HappyLab
Sangita Sarkar
Sangita Sarkar Level Ex Vice President, Marketing Level Ex
Level Ex
Laura Schaack
Laura Schaack VP of Strategy Majestyk Apps
Majestyk
Olivia Smith
Olivia Smith Growth Marketing Manager HopSkipDrive
HopSkipDrive
Jessica Szalay
Jessica Szalay Growth Marketing Manager Wildflower Health
WildFlower Health
Isharna Walsh
Isharna Walsh CEO Coral
Coral

Agenda

1:00
PDT
EVENT KICK-OFF
SpeakHer Event Kick-Off!

Let's get this started with one of SpeakHer's originators, Ariel Neidermeier, as she sets the (virtual) stage for the day's packed slate of experts and all original and highly curated content!

Ariel Neidermeier
Ariel Neidermeier Director of Marketing & Content, App Growth Experts
1:05
PDT
KEYNOTE PRESENTATION
Built to Last: Strategies & Best Practices for Putting Together a Winning Team

Jackie and Jayne Pimentel have spent their careers on opposite sides of the company growth spectrum both successfully building and leading teams along the way. As twins - they candidly share how they’ve built teams from the ground up, continued the success of inherited teams and give a peak behind the curtains of what it’s been like for them along the way from Facebook to Reddit to DraftKings and more.

Jackie Pimentel
Jackie Pimentel Business Planning & Operations Director, Facebook
Jayne Pimentel
Jayne Pimentel EA Senior Director, Mobile Marketing & Growth, Electronic Arts (EA)
1:20
PDT
FEATURED PRESENTATION
Can I Get Some Feedback?
How to Leverage Feedback to Grow a Successful, Engaging Community

The customers voice is the most important resource you can have for every part of your company. You can send out multiple surveys, but what does it mean when you can leverage feedback consistently, from your community? Come see the ways that the HER App has been able to utilize their communities feedback to develop their thriving community.

Shana Sumers
Shana Sumers Head of Community, HER
1:35
PDT
PRESENTATION
Optimizing Your App for App Stores Success: Before and After Launch!

In this session from app growth evangelist Lina Danilchik, you’lll learn how to validate an app idea, and prioritize it's features prior to launch; as well as how to optimize an app once it’s already live in the app stores, and continuously increase your conversion rate!

Lina Danilchik
Lina Danilchik Marketing Manager, App Growth Evangelist, SplitMetrics
1:45
PDT
DISCUSSION PANEL
Hello, Hola, Oi! LATAM Marketing Strategies
Embracing a "One World" App Growth Optimization Mindset

Latin America is a fast growing market with a rich culture and mobile friendly mindset. From Mobile App powerhouse Brasil, to Mexico and other emerging hotspots in between like Colombia and Argentina, we'll explore where the Latin American app market is now, what's working, and how to best understand a very important segment of the global app growth community.

Bruna Amaya
Bruna Amaya Head of Marketing, Hotel Urbano
Juliana Assuncao
Juliana Assunção Founder & CMO, RankMyApp
2:05
PDT
PRESENTATION
Debunking Going Viral

The myth and the magic of going “viral” has enchanted the tech world for decades. Contrary to popular belief, going "viral" isn't magic, and you can put a formula to it. Learn quick strategies on how to encourage exponential growth, and even better, at little to no cost!

Laura Schaack
Laura Schaack VP of Strategy, Majestyk Apps
2:20
PDT
PRESENTATION
Crafting Thoughtful In-App Experiences to Meet your Users Where They Are

This session will take you through the process of understanding who your end users are, and identifying the User needs your product is uniquely positioned to serve. We will discuss how to gather User data and insights, generate and prioritize hypotheses, and translate those hypotheses into features that add value to the holistic member journey.

Caroline Hubbard
Caroline Hubbard Product Manager, The Wing
2:35
PDT
HALFTIME BREAK!
Virtual Roundtables & Networking!
Video Roundtables & Video Networking

Take a quick break to either hop in to one of the Virtual Roundtables, where you can join a video chat and talk about a number of pre-selected topics, or, if you rather just meet some of your other SpeakHer attendees, we'll have an open video forum for you to meet and network!

3:05
PDT
DISCUSSION PANEL
Building a Consistent & Effective Message in an Omnichannel World

Not all Growth starts with Facebook, Google, or Organic ASO. Sometimes mutiple touchpoints across many mediums and channels are required until a User makes that ultimate decision to download your app. Our panel of experts will explore the multitude of different ways they keep their brand voice consistant across an omnichannel strategy to eventually lead to downloads.

Vivian Chang
Vivian Chang Clorox Company VP Growth, Nutranext DTC, The Clorox Company
Jessica Szalay
Jessica Szalay Growth Marketing Manager, Wildflower Health
Beth Murphy
Beth Murphy Global Head of Acquisition, Amazon Music
Raquel "Rocky" Merchant
Raquel “Rocky” Merchant Manager, Paid Media - Growth Lab, PayPal
3:25
PDT
DISCUSSION PANEL
LTR Minded
Engagement & Retention Strategies for Building Long-Term Relationships with Your Users

The real User jouney begins upon install and first activation. The success of any app is largely determined on the engagement and retention efforts of your app product. Through User testing, User Engagement tactics, and Retention efforts, you'll see the difference between a short-lived, fast-churn app business, and one that's rooted in building long-term relationships with your Users for quarters to come!

Miray Alanlar
Miray Alanlar formerly Snap Mobile Growth & Retention, formerly Snap & Firefox
Adithi Sampath
Adithi Sampath Group Product Manager, Walmart Labs
Isharna Walsh
Isharna Walsh CEO, Coral
3:45
PDT
PRESENTATION
Method Marketing: Immersing Yourself With Your Brand

"Method Marketing" is an approach to growth marketing that immerses one's self into the product's brand to understand the perspective of the end-user - allowing for a more impactful messaging and positioning through effective distribution channels.

Sangita Sarkar
Sangita Sarkar Level Ex Vice President, Marketing, Level Ex
3:55
PDT
PRESENTATION
Understanding The Psychology & Emotion of In-App UX
Elinor Samuelsson
Elinor Samuelsson User Experience Designer, HappyLab
4:05
PDT
DISCUSSION PANEL
Ad Creatives FTW!

From A/B Tests to Segmented Ads per User group, to emerging Ad Units and more, our UA Creatives experts will reveal results from their campaigns to help you understand what's been working for them...and what hasn't!

Melissa Lertsmitivanta
Melissa Lertsmitivanta Marketing Director, Realtor.com
Dyan Khor
Dyan Khor Growth, Cash App
Rhiannon Price
Rhiannon Price Creative Product Marketing Director, Jam City
Olivia Smith
Olivia Smith Growth Marketing Manager, HopSkipDrive
4:30
PDT
DISCUSSION PANEL
Better Together: Leveraging Partnerships for Better User Experiences

You can do it on your own, but with partnerships, you can do it more efficiently. Growing your Monthly and Daily Active Users and keeping them coming back is a tedious slog sometimes. However, by having the right partnerships in place, you can work more efficiently...and our panel of experts will tell you which ones are working for them!

Jacinta Mathis
Jacinta Mathis Senior Director of Growth, Services, KeyMe
Ashley Nader
Ashley Nader PhoneBurner Senior Product Manager, PhoneBurner
Sarah Main
Sarah Main Director of Product, WeatherBug
Ivy Cheng
Ivy Cheng Senior Manager, Acquisition Marketing, Jackpocket
5:00
PDT
EVENT CLOSE
Closing Remarks & How To Get Involved
Ariel Neidermeier
Ariel Neidermeier Director of Marketing & Content, App Growth Experts

Sponsors

Register Now! for our very first SpeakHer Virtual Summit! Unlike our usual invite-only, limited-vendor events, we want as many as possible to hear from these amazing thought leaders, so everyone is welcome to join the SpeakHer Virtual Summit and support these industry thought-leaders!

Register Now!

App Growth Summit Testimonials

Alexa Sundberg - Gunderson Direct

"Great energy in the SF APP Growth Summit - there was literally a roar of the exchange of ideas and strategies - a lot of lively conversation. Everyone with the goal of testing, exchanging ideas and growing. Also, thank you for the diversity in speakers."

Alexa Sundberg, Gunderson Direct
Ashleigh Rankin

"Great content, great networking, better than the average conference. "

Ashleigh Rankin, Reddit