App Growth Articles
The Pros and Cons of App Growth Hacking and How to Figure Out What Works for Your App
As growth hacking involves not one but three different major aspects, namely behavioral or marketing psychology, experimentation, and automation, its pros and cons become more complicated to identify and respond to […]
Why Are We So Obsessed With A/B Testing?
The time it takes to plan a test, to set everything up and prepare everyone for it requires an enormous amount of resources and people. Instead of A/B testing, could you test other things? Could you launch a new feature?
