App Growth Articles
Alternative User Acquisition in Mobile
This article focuses on a new user acquisition strategy based on alternative app stores and special traffic sources provided by them. Read on to find out the role of alternative stores in mobile app marketing in 2021!
How Creatives Are Key in Early Development Stages
Even if we need data to feed our everyday work as User Acquisition Managers (UAMs), we’ve been focusing too long on static KPIs without trying to use creatives to enhance our performances and do better. But launching new games and working closely with the product is the perfect example of how creatives may or may not scale a game…
Hyper-Casual Will Thrive Post-IDFA, Here’s Why
Will the IDFA deprecation kill the hyper-casual market? No, it won’t. The mass appeal, low acquisition costs and large audience of hyper-casual games keep this genre resilient.
What It’s Like To Be an App Marketer in 2020
If you’re an app marketer then there’s a good chance that things have never been so good. The more people stuck at home, the more they reach out for entertainment and information. Increasingly this is coming from our phones. Mobile usage in March 2020 increased as high as 30% compared to 2019 usage…
