Original Articles by Alperen Nihan

App Growth Summit London 2026 welcomed more than 300 app growth experts, as we filled the Tower Hotel throughout the day, and evening! AGS London featured 30+ speakers across 12+ sessions. The hand-picked, invite-only audience from all across the UK (and the world) got to hear insights from top brands leading the app growth space, […]

The App Growth Summit San Francisco agenda is live, with a full day of sessions unfolding across two stages. There’s plenty to explore, from fresh ideas and industry insights to conversations designed to shape what’s next in app growth. Below, it’s grouped by what each session covers, acquisition, monetization, retention, product, and the AI thread […]

Every performance marketing team already uses AI. What’s changed is how much of the work now runs through it: bidding, reporting, creative variants, entire pieces of campaign management.  The real question isn’t whether this job is becoming automated. It already has. It’s whether that’s the same thing as being too automated, and the teams getting […]

App growth leaders aren’t debating whether to use AI anymore. They’re debating how to use it to become more efficient and effective. Whether it’s for content briefs, ad creative, pricing, customer support, or even deciding whether a new role needs to exist. What’s worth knowing is the pattern running underneath it all.  The leaders getting […]

App Growth Summit London returns on Thursday, September 3rd, bringing more than 400+ hand-picked app growth professionals and over 30 speakers into one room for a single day; built around acquisition, retention, monetization, and everything AI is changing about the app growth industry.  Ahead of the event, we sat down with our Founder and CEO, […]

AGS San Francisco returns on Thursday, September 24, featuring 40+ expert speakers, and bringing 400+ hand-picked app growth leaders together for one full day of curated content and the best industry networking for the app growth industry. Invite-only with 2 rooms of highly curated content, built around the people who growth app businesses for a […]

AGS London will be an invite-only room built around the experts actually running growth at companies you’d recognize, not a giant trade show floor and a sea of humanity. 30+ speakers, 12+ sessions, and 300+ hand-picked app growth professionals, all in one room with breathtaking views of Tower Bridge!   Full-Funnel App Growth Strategies, See […]

A ranking drop rarely starts as a ranking drop. A product issue slips in first: onboarding stalls somewhere it shouldn’t, a feature ships with more friction than intended, a release introduces a bug nobody catches in time. Retention dips next. Reviews and ratings follow a few weeks after that. Only then does the store’s own […]

Half a million dollars a year. That’s what one growth team found by auditing refund requests and failed credit card charges, work that never touched a single ad campaign. When a marketing budget needs to stretch further, the instinct is to go straight to the media plan and push down cost per acquisition. But the […]

Ask a room full of growth marketers whether their company runs a dedicated brand team alongside performance, and the answer splits almost evenly down the middle. That fifty-fifty split, pulled from a live poll at a recent industry gathering, says less about budget than about how unresolved one question still is inside most companies: whose […]