Original Articles by Alperen Nihan
AGS London 2026 – What’s on the Schedule?
App Growth Summit London returns on Thursday, September 3rd, bringing more than 400+ hand-picked app growth professionals and over 30 speakers into one room for a single day; built around acquisition, retention, monetization, and everything AI is changing about the app growth industry. Ahead of the event, we sat down with our Founder and CEO, […]
AGS San Francisco 2026: A First Look
AGS San Francisco returns on Thursday, September 24, featuring 40+ expert speakers, and bringing 400+ hand-picked app growth leaders together for one full day of curated content and the best industry networking for the app growth industry. Invite-only with 2 rooms of highly curated content, built around the people who growth app businesses for a […]
Coming to AGS London – What to Expect
AGS London will be an invite-only room built around the experts actually running growth at companies you’d recognize, not a giant trade show floor and a sea of humanity. 30+ speakers, 12+ sessions, and 300+ hand-picked app growth professionals, all in one room with breathtaking views of Tower Bridge! Full-Funnel App Growth Strategies, See […]
Insights from AGS Berlin – Your Visibility Problem Might Be a Product Problem
A ranking drop rarely starts as a ranking drop. A product issue slips in first: onboarding stalls somewhere it shouldn’t, a feature ships with more friction than intended, a release introduces a bug nobody catches in time. Retention dips next. Reviews and ratings follow a few weeks after that. Only then does the store’s own […]
Insights from AGS Berlin – The Money Was Never Just in the Ad Spend
Half a million dollars a year. That’s what one growth team found by auditing refund requests and failed credit card charges, work that never touched a single ad campaign. When a marketing budget needs to stretch further, the instinct is to go straight to the media plan and push down cost per acquisition. But the […]
Insights from AGS Berlin – Brand and Performance Marketing Are Solving the Same Problem With Different Metrics
Ask a room full of growth marketers whether their company runs a dedicated brand team alongside performance, and the answer splits almost evenly down the middle. That fifty-fifty split, pulled from a live poll at a recent industry gathering, says less about budget than about how unresolved one question still is inside most companies: whose […]
