Natalie Fitch, Author at App Growth Summit

Original Articles by Natalie Fitch

Natalie Fitch, Founder & Lead Consultant, LoyaltE Consulting

Natalie Fitch is the award-winning Founder and Lead Consultant at LoyaltE Consulting. Her team helps companies build sticky products and brand experiences that drive customer retention and loyalty. Having built her skillset at CNN, Babbel, and Phiture, Natalie now advises marketing professionals and teams to build efficient and effective workflows that power high-impact growth campaigns. When she’s not working, Natalie is either reading a book, learning a new language, or hiking as far as her legs will take her.
LinkedIn | LoyaltE Consulting

KPI Trees: Breaking Down Broad North-Star Metrics Into Focused, Actionable Builder Metrics

May 23, 2023 by Natalie Fitch

While north-star metrics provide broad, overarching goals that define the strategic direction of a product, a related set of specific, targetable KPIs can define the key interventions that a company can take in order to drive a product’s north-star metric

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