App Growth Articles
The Pros and Cons of App Growth Hacking and How to Figure Out What Works for Your App
As growth hacking involves not one but three different major aspects, namely behavioral or marketing psychology, experimentation, and automation, its pros and cons become more complicated to identify and respond to […]
How to Validate Mobile App Features Before Building Them
What if there was a way to validate a mobile app feature idea before building it? Fake door tests can quickly assess new feature demand in a high-fidelity and scalable way.
Self-Selection Effect, the Heartless Ghost
The self-selection effect is a heartless entity and haunts mobile apps/games analysts in pretty much all tasks they do. Read on to find out what self-selection effect is, why it is so daunting, and what to do about it.
Method Marketing: Immersing Yourself in Your Target Audience
Applying Method Marketing to your products can result in doubling your ARPDAU or seeing a 200% improvement in LTV in organic installs. Here’s how you can Method Market
How to Improve Your Marketing Programs When All of Your Campaigns are Put on Pause
A sudden pause in marketing can be a great opportunity for App Marketers. If you find yourself in a similar situation, consider these activities to help improve your marketing effectiveness and efficiency even when all of your campaigns are put on pause!
What It’s Like To Be an App Marketer in 2020
If you’re an app marketer then there’s a good chance that things have never been so good. The more people stuck at home, the more they reach out for entertainment and information. Increasingly this is coming from our phones. Mobile usage in March 2020 increased as high as 30% compared to 2019 usage…
