Minki Lee, Author at App Growth Summit

Original Articles by Minki Lee

Minki Lee, Chief Strategy Officer, aix inc

Minki Lee is a growth hacker and marketer with experience in global companies from Search Ad Planner to AAA Mobile Games Manager. He currently works at ‘aix inc’ as Chief Strategy Officer for Korea and Japan, with a focus on planning and executing marketing using AI to increase user engagement, satisfaction and LTV; and as CMO, Japan for MOBIDIC.

Minki Lee provides free mentoring to startups and development professionals in Korea and Japan. His areas of expertise include data analysis, localization consulting, new business development, and strategic planning. If you need advice, feel free to reach out to him on LinkedIn.
LinkedIn | aix inc Website

Influencer Marketing: How to Make Your Application Stand Out

December 1, 2022 by Minki Lee

In 2022, a study from IZEA Research showed that 46% of surveyed consumers purchased products that were promoted by influencers. 62% of social media users trust influencers more than celebrities, and 60% have already engaged with a sponsored post. App marketers can use the power of influencers to promote their apps, and this article shows you how.

The Power of “SOFT SELL” to Promote Your App in Japan

June 7, 2022 by Minki Lee

The basis of marketing is communication, and there is differentiation in the way each country communicates. For that reason, it is necessary to examine a country’s culture, history, and values to understand the best way to market to them.

Crucial Mistakes to Avoid When Localizing Your App to the Korean Market

January 18, 2022 by Minki Lee

Are you planning to launch an app in Korea? Is your app optimized for the competitive Korean market? You’ll need to find ways to cut through the noise and ensure your application gets noticed. Read on to avoid crucial mistakes when localizing your app to the Korean market.

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