Original Articles by Minki Lee
The basis of marketing is communication, and there is differentiation in the way each country communicates. For that reason, it is necessary to examine a country’s culture, history, and values to understand the best way to market to them.
Are you planning to launch an app in Korea? Is your app optimized for the competitive Korean market? You’ll need to find ways to cut through the noise and ensure your application gets noticed. Read on to avoid crucial mistakes when localizing your app to the Korean market.