Original Articles by Minki Lee
In 2022, a study from IZEA Research showed that 46% of surveyed consumers purchased products that were promoted by influencers. 62% of social media users trust influencers more than celebrities, and 60% have already engaged with a sponsored post. App marketers can use the power of influencers to promote their apps, and this article shows you how.
The basis of marketing is communication, and there is differentiation in the way each country communicates. For that reason, it is necessary to examine a country’s culture, history, and values to understand the best way to market to them.
Are you planning to launch an app in Korea? Is your app optimized for the competitive Korean market? You’ll need to find ways to cut through the noise and ensure your application gets noticed. Read on to avoid crucial mistakes when localizing your app to the Korean market.