Original Articles by Sunny Cha
These 5 Publishers Are Dominating The Hyper-Casual Games Market
Hyper-casual games are a major development in the fast-paced mobile industry. We take a look at the publishers who are shaping its future.
5 Awesome Time-Saving Tools For Busy Facebook Campaign Managers
If you’re a marketer looking to spend less time clicking through dashboards and more time solving big-picture problems, consider investing in at least one of these five helpful tools.
3 Ways to Increase Your App’s Day 1 Retention
Improving day 1 retention is the first step towards building a loyal and profitable app following. Learn invaluable ways you can increase your app’s retention and build a sticker user base.
3 Design Hacks for Better Click-Through Rates
Effective marketing depends on compelling creative. Whether you’re building an end-card, video ad, or static interstitial, these three tricks will help ensure your campaigns get more clicks than the competition.
The Big Retail Tactics Winning the Holiday Sales War
Online retail has come a long way since the first ever online sale, of a $12 Sting CD, was closed by 21-year-old Michael Kohn. More than two decades later, online shopping has ballooned into a bustling $1.8 trillion marketplace. This holiday season, analysts predict record-breaking sales from e-commerce, led by online retail giants like Amazon and Etsy. Businesses can pick up a lot from these retailers’ holiday marketing campaigns.
An App Developer’s Guide to Holiday Marketing
An app campaign rundown of all the tips and tricks you need to not only survive, but thrive during this holiday season.
