Original Articles by Sunny Cha

Hyper-casual games are a major development in the fast-paced mobile industry. We take a look at the publishers who are shaping its future.

If you’re a marketer looking to spend less time clicking through dashboards and more time solving big-picture problems, consider investing in at least one of these five helpful tools.

Improving day 1 retention is the first step towards building a loyal and profitable app following. Learn invaluable ways you can increase your app’s retention and build a sticker user base.

Effective marketing depends on compelling creative. Whether you’re building an end-card, video ad, or static interstitial, these three tricks will help ensure your campaigns get more clicks than the competition.

Online retail has come a long way since the first ever online sale, of a $12 Sting CD, was closed by 21-year-old Michael Kohn. More than two decades later, online shopping has ballooned into a bustling $1.8 trillion marketplace. This holiday season, analysts predict record-breaking sales from e-commerce, led by online retail giants like Amazon and Etsy. Businesses can pick up a lot from these retailers’ holiday marketing campaigns.

An app campaign rundown of all the tips and tricks you need to not only survive, but thrive during this holiday season.