App Growth Summit Barcelona 2025

Main Stage Pod Stage

9:00

DOORS OPEN!

Breakfast & Networking! ☕️

The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services courtesy of Moloco and a hot catered breakfast courtesy of RevX will be waiting for you as we get ready to kick-off a full day of custom-curated content!

Coffee & Beverages courtesy of:
App Growth Summit BCN 2025 - Coffee Sponsor
Breakfast courtesy of:

10:00

CONTENT START

Event Kick-Off! 🇪🇸

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay Founder & Managing Director, App Growth Summit

10:30

PRESENTATION

From Maxed-Out Cards to Multi-Million-Dollar Acquisition 💰

Susan Ho once flew to an investor event with just $50 in her bank account and no idea how she’d pay for a hotel that night. Less than a week later, she walked away with a $250K check that saved her travel app, Journy. Soon after, she closed a $3M+ seed round in just two days. A few years later, Journy was acquired by Hopper. In this talk, Susan shares the unfiltered journey of building an app from spreadsheets and Google Docs to 7-figure revenue and acquisition. You’ll walk away with lessons on resilience, fundraising storytelling, and how to find leverage in the moments you feel stuck.

Susan Ho Hopper VP, Product Operations, Hopper

10:55

PRESENTATION

App Monetization Just Got Turned Upside Down 👨🏻‍💻

Here's How to Win on the Web

It’s been a seismic year for the app economy. In the US, a landmark ruling forced Apple to allow external payments without fees. But things are more tricky in Europe. With complex tiered structures and renewed scare tactics, it's clear Web2App is becoming a non-negotiable growth lever for all apps. So how do you win on the web? Join this talk to find out:

The moments that matter: A data-backed framework for acquiring, converting and retaining subscribers, based on real conversion data from top apps.
Do the numbers work for you? See if the economics of external payments make it worth testing with our interactive calculator.
How to go from zero to live in hours: See how teams are launching web monetization quickly and iterating fast.

Lucas Lovell Paddle VP of Product, Paddle

11:20

PRESENTATION

Unlocking Sustainable Growth 📈

Strategies for App Advertising

Reaching the right users is only the beginning - sustainable app growth comes from transforming installs into long-term engagement and purchases. In this session, we’ll explore how Snapchat’s performance-driven ad solutions, from advanced bidding strategies to new optimization tools, help marketers maximize efficiency while scaling profitably. Learn how strong app signals and privacy-first measurement unlock deeper insights, how innovative formats like playables and sponsored Snaps drive action, and how advertisers across verticals are turning Snapchat into a growth engine. Walk away with practical strategies and success stories you can apply to your own app campaigns.

Mathieu Rampant Snapchat Head of Sales, Southern Europe, Snapchat

11:45

PRESENTATION

What 50 Billion Impressions Taught Us About Proving Real Lift 🏋🏻‍♀️

Most app marketers optimize for CPI without knowing if their ads actually created new users or just took credit for installs that would've happened organically. Based on insights from 50+ billion impressions, we'll show you how to prove real lift using simple incrementality frameworks that don't require data scientists. We'll walk through how to connect those learnings to LTV-based DSP bidding, so you scale only genuinely profitable spend.

Olya Ulyanova Bidease Product Manager DSP, Bidease

12:10

PRESENTATION

Fractured User Experiences 👤

The New Standard for Global Apps

How local privacy and competition regulations are reshaping mobile user experience design from onboarding to monetization. This session will explore core principles of privacy frameworks like GDPR, US laws, and their impact on mobile products. It will examine regulatory differences, key consent metrics and how Google is shifting toward consent due to European regulations.

Jérôme Perani Axeptio Chief Revenue Officer, Axeptio

12:35

FIRESIDE CHAT

Performance Meets Television 📺

Mastering CTV Campaigns

With targeting, measurement, and creative all evolving rapidly, CTV offers unique opportunities for app marketers. Panelists share practical insights on planning, optimizing, and scaling campaigns to make CTV a reliable part of the acquisition mix.

Boaz Cohen Edge 226 CRO, Edge226

Enric Cabestany FunPlus VP Global Marketing & GM, FunPlus

13:00

LUNCH BREAK

Networking Lunch! 🍽️

Fully-Catered Lunch

Let's take a big break for food at the half-way point of the day's content. We'll provide you with a tasty catered lunch, courtesy of Stream (dietary restrictions will be respected, please contact us with your specific requirements). Our friendly staff will also refill the coffee so you can fuel up, network more, and get ready for the second half of the day!

Lunch courtesy of:
App Growth Summit BCN 2025 - Lunch Sponsor

14:30

PANEL DISCUSSION

Rethinking Performance 🧠

Building Smarter UA Channels

As the user acquisition landscape evolves, advertisers must find balance between efficiency, engagement, and sustainability. Our panelists share how they use rewarded ads, in-app events, and unique traffic sources to reach fresh audiences and scale performance. Expect actionable insights on targeting, measurement, and aligning UA with product-led growth.

Jessica Banunaek adjoe Director of Demand Partnerships EMEA, adjoe

Aykut Subekci Snakzy Senior UA Manager, Snakzy

Ozenc Aslan Product Madness Growth Manager, Product Madness

Misha Syrotiuk Playvalve Head of Growth , Playvalve

15:05

PANEL DISCUSSION

Monetization Mastery 💸

Unlocking Paywalls, Upsells & AI for Scalable Mobile Growth

In this panel, we’ll dive deep into the mechanics of boosting ARPU in freemium models, optimizing paywalls for conversion, and leveraging upsells that meaningfully increase ROAS and LTV. Our experts will also unpack the role of AI in shaping hybrid monetization models, how to avoid costly mistakes in testing, and the power of transparent subscriptions and retention offers. Whether you’re experimenting with instant features, testing paywall visuals, or refining win-back flows, this session will equip you with actionable insights to turn mobile users into long-term revenue drivers.

Pavel Mazuelas Cardo Systems Growth Product Manager - RISER App, Cardo Systems

Roman Kalynchuk Taimi Product Management Team Lead, Taimi

Cristian Rotari Zing Coach Growth Product Manager, Zing Coach

15:40

PANEL DISCUSSION

Retention that Lasts 🤝🏻

Data-Driven Strategies to Keep Mobile Users Engaged

In this session, we’ll explore practical retention strategies grounded in real-world experience, from lifecycle marketing and churn prevention to ML-powered personalization and cross-functional collaboration. Our expert panel will unpack how to align Product, Marketing, and Data teams around retention goals, leverage lean resources for maximum impact, and turn insights into activation, loyalty, and long-term revenue.

Oriol García Gómez Blickers Chief Growth Officer, Blickers

Niko Kapetanis Zattoo Senior CRM Manager, Zattoo

Sebastian Reyes Diaz Flink Principal Growth Global Retention, Flink

Francesco Guerrieri CleverTap Director of Sales, CleverTap

16:10

NETWORKING BREAK

Afternoon Networking Break! 🗣️

Taking a break to power up on some snacks courtesy of Jampp and get more networking in ahead of our final sessions of the day!

Break courtesy of:
App Growth Summit BCN 2025 - Break Sponsor

16:35

PRESENTATION

The CRM Mainframe 🕸️

Your Cheat Sheet to Level Up Your CRM Game to Boost App Engagement

As customer expectations rise and competition for attention intensifies, CRM has become increasingly complex. Engagement and retention are now critical drivers of growth, but many organizations struggle to align the right team, tools, and strategy to deliver impact. In this session, Jon Genovard will introduce the CRM Mainframe, a practical framework to help you build or scale your CRM game with clarity and structure. You’ll learn how to design a high-performing CRM function, prioritize initiatives across the customer lifecycle, and create meaningful engagement that drives retention and long-term results. Whether you’re a founder, CEO, product, growth or CRM manager, this session will equip you with the tools and insights to take your CRM to the next level.

Jon Genovard ShareTheMeal CRM Specialist, ShareTheMeal

16:55

PANEL DISCUSSION

Unlocking ASO Success 🔑

Strategies, Experiments & Real-World Case Studies

This panel brings together seasoned ASO experts who will share actionable strategies, hard-earned lessons, and real-world case studies. It’ll cover everything from optimizing screenshots and icons to keyword strategy, review management, and the synergy between ASO and paid campaigns. Whether you’re an ASO pro or just starting out, expect practical takeaways that you can apply immediately to drive organic installs and long-term success.

Hanna Benkis123 date.me. Marketing Coordinator/ASO Manager, 123 Date.me

Svetoslav Grigorov Scopely ASO Manager, Scopely

Kenza Jelloul Liligo Brand & Growth Manager, Liligo

Christinne Cuyugan Praktika AI Senior Growth Manager, Praktika AI

17:30

PANEL DISCUSSION

Creative That Converts 💡

Turning Ideas into Impact

Behind every high-performing campaign is a creative strategy built on insight and adaptability. This discussion unpacks how marketers use AI tools, localization, and creative tracking to improve ROI. Expect practical examples on building messages that resonate — and how to evolve them across formats, audiences, and markets.

Francesco Tai Bernardelli Akiflow Partnerships & Marketing Manager, Akiflow

Sonia Donaire Garcia Tangelo Games Marketing Director, Tangelo Games

Duygu Haykir Codeway Lead Marketing Manager, Codeway

Heiko Mandler Blinkist Performance Marketing Manager, Blinkist

End of the Day!

HAPPY HOUR

On-Site, Open Bar Happy Hour! 🍺

Immediately following App Growth Summit is our on-site Appy Hour: Open Bar Reception! Network for the final time today with your fellow attendees, have a libation or three on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day!

Happy Hour courtesy of:
App Growth Summit BCN 2025 - Happy Hour Sponsor

14:45

In-The-Round Presentation

Designing and Building a Job Search App with AI 🤖

In this session, you’ll hear the behind-the-scenes story of building Ace, an AI job search app developed from concept to launch in just three months. Drawing on lessons learned along the way, the talk will explore how AI tools and social media can help bootstrap an app from ideation to production and distribution at scale, how apps can use AI agents to turn complex workflows into effortless and personalized user experiences, and how to design features that drive virality and organic growth.

Federico Tiersen Ace Founder, Ace

15:15

In-The-Round Presentation

Beyond Fear & FOMO ✨

How Positive Framing in Copywriting Drives Product Engagement

In growth marketing, fear-based messaging is often seen as the fastest path to user actions (FOMO, countdowns, or shame-based nudges). But what happens when your product asks users to reflect, learn, or improve? Agnes Mutiara, Growth Marketing Manager from Hoc-trade, will share how positive, growth-oriented UX framing led to stronger engagement and retention at Hoc-trade, a behavioral AI platform for traders. Backed by behavioral psychology and ongoing A/B testing, she'll unpack when and why positive framing outperforms threat-based tactics, and how you can apply it to drive sustainable product engagement and user growth.

Agnes Mutiara Hoc Trade Growth Marketing Manager, Hoc Trade

15:45

In-The-Round Presentation

What Football can Teach Us About Building Engaged User Bases ⚽️

Learn how the dynamics that make football teams thrive can also fuel powerful digital communities. You’ll see how translating locker-room energy into product design drives true user retention and virality.

Niklas Brackmann Prematch Co-Founder, Prematch

Main Stage Pod Stage