App Growth Articles
Comedy Sketches as the Most Powerful Format for Fintech Audience
The Fintech segments are becoming increasingly competitive and app marketers must stay on their toes and implement robust strategies to communicate their benefits to users. Comedy sketches may just be the ultimate content format for fintech audience. Use this piece as your guide to see the power of humor on your metrics.
How Creatives Are Key in Early Development Stages
Even if we need data to feed our everyday work as User Acquisition Managers (UAMs), we’ve been focusing too long on static KPIs without trying to use creatives to enhance our performances and do better. But launching new games and working closely with the product is the perfect example of how creatives may or may not scale a game…
Conversion Rate Booster: Creatives
How can you boost your conversion rate? Consider improving your creatives. It worked for us and may work for you. Here is our success story.
What 2020 Creative Trends Mean for 2021
2021 will be a year of reimagining. Without the IDFA, advertisers will need to find creative ways to enhance their data.
Why Are We So Obsessed With A/B Testing?
The time it takes to plan a test, to set everything up and prepare everyone for it requires an enormous amount of resources and people. Instead of A/B testing, could you test other things? Could you launch a new feature?
Master The Process of TikTok Creative Testing
If you’ve spent at least one week with a TikTok addiction, you’re probably well aware that the algorithm works at such a level of sophistication to never show you the same video twice and that the trending challenges and dances change every few days…
