App Growth Articles
App Growth Experts: Robert Garfinkle on App Monetization
If you’re looking to learn about app monetization, look no further than app growth expert Robert Garfinkle. As a tenured performance marketing manager, with an extensive background in the gaming industry, working previously at Nexon, Gameloft, Netmarble among others, Robert will be joining us at App Growth Summit Los Angeles 2023 to share his best practices on app monetization from the lens of growth and marketing.
How To Grow Your App’s Audience Using Localization: Small Steps to Giant Leaps
Clear-cut as it may seem, some app developers treat localization as an afterthought. However, being well prepared in advance and designing a suitable workflow within the rest of your business processes from the very beginning cuts out a huge amount of work.
Conversion Rate Booster: Creatives
How can you boost your conversion rate? Consider improving your creatives. It worked for us and may work for you. Here is our success story.
How to Give Your Google App Campaign a Boost
Every app growth marketer dreams to grow the performance of Google App Campaigns, but sometimes struggles to do so. Here’s a great example to show you how this can be done.
Mobile App Growth In Africa: Top Mobile App Companies to Look Out For
Now more than ever there are more Africans with smartphones and access to the Internet, and we are seeing a significant rise of African mobile app companies. 2020 saw massive exits in Africa. Stripe acquired Paystack for $200m+
The Pros and Cons of App Growth Hacking and How to Figure Out What Works for Your App
As growth hacking involves not one but three different major aspects, namely behavioral or marketing psychology, experimentation, and automation, its pros and cons become more complicated to identify and respond to […]
Big Data, Small Results. How We Measure More and Know Less
We think that innovation is everywhere because we talk so much about it. And we talk so much about it because it is missing. This has been on my mind because of the innovation I’ve been trying to push all these years: Big Data for Startups.
Why Are We So Obsessed With A/B Testing?
The time it takes to plan a test, to set everything up and prepare everyone for it requires an enormous amount of resources and people. Instead of A/B testing, could you test other things? Could you launch a new feature?
