App Growth Articles
The Missing Link: Accurate Ad LTV
In-app ads (IAA) today make up nearly half (47%) of an app developer’s business model. Gone are the days when ads were considered evil or an afterthought…
The Case for an Integrated ASO & ASA Strategy
With an average of 63% of app installs coming by way of search, it’s evident that the greatest battle to acquire new and retain super fans lies within the App Store(s).
SpeakHer NYC: Empowering Women on Stage with Improv
Read out recap of SpeakHer NYC’s first activation event, where we took chapter members to an improv class to help them build the confidence and improvisational skills to enhance their public speaking.
Personalization: 3 techniques to revamp your existing CRM communications
Learn how to increase user engagement and retention through smart CRM campaign personalization.
Engaging First Impressions: How to Improve Customer Action
Why are media companies, ad networks, and exchanges so focused on the quality of creative their advertisers are supplying to them? The answer comes down to the first impression. Creative that makes a strong first impression can multiply the value of a campaign.
Attribution Partners and Analytics for Data-driven App Growth and Fraud Hacking
App growth is a Herculean challenge for marketers, and just like any other hero’s journey, there are antagonists that need to be defeated. In this case, it’s fraud.
AGS Presents: Mobile Programmatic NYC 2019 Recap!
For the first time ever we hosted a full-day mobile programmatic-dedicated event in New York City on October 2, 2019. Our Mobile Programmatic NYC 2019 event covered the full spectrum of mobile programmatic topics relevant to both seasoned pros and new marketers to the space.
Expert Spotlight: Mirela Cialai, Zinio’s Director of Mobile Marketing
We spotlight the top App Growth Experts in the industry and ask them 5 serious and 5 silly questions about their work, mobile marketing best practices and where you can find them when they’re not growing their apps. Read our latest Q&A with Mirela Cialai, Director of Mobile Marketing at Zinio and one of our Top 50 Women Speakers in Mobile App Growth of 2019!
AGS Mastermind Roundtables SEATTLE 2019 – Event Recap
After a successful App Growth Summit Seattle on July 11, 2019, we went back to Seattle for our second official Mastermind Roundtable event on December 10, 2019! We hand-selected Mobile App experts from companies such as Best Buy, DoubleDown Interactive, Remitly, Zillow, Groupon to network, discuss their top strategies in mobile app growth and play our AGS Mastermind game!
SpeakHer Top 50 Women Speakers of 2019!
This is just a quick list of some of the most accomplished women in mobile app growth in 2019! There are obviously many many more, but these women are familiar with App Growth Summit and have been on our stages and recognized as some of the best speakers from 2019 (of any gender, not just […]
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