App Growth Articles

Read out recap of SpeakHer NYC’s first activation event, where we took chapter members to an improv class to help them build the confidence and improvisational skills to enhance their public speaking.

Learn how to increase user engagement and retention through smart CRM campaign personalization.

Why are media companies, ad networks, and exchanges so focused on the quality of creative their advertisers are supplying to them? The answer comes down to the first impression. Creative that makes a strong first impression can multiply the value of a campaign.

App growth is a Herculean challenge for marketers, and just like any other hero’s journey, there are antagonists that need to be defeated. In this case, it’s fraud. 

For the first time ever we hosted a full-day mobile programmatic-dedicated event in New York City on October 2, 2019. Our Mobile Programmatic NYC 2019 event covered the full spectrum of mobile programmatic topics relevant to both seasoned pros and new marketers to the space.

We spotlight the top App Growth Experts in the industry and ask them 5 serious and 5 silly questions about their work, mobile marketing best practices and where you can find them when they’re not growing their apps. Read our latest Q&A with Mirela Cialai, Director of Mobile Marketing at Zinio and one of our Top 50 Women Speakers in Mobile App Growth of 2019!

After a successful App Growth Summit Seattle on July 11, 2019, we went back to Seattle for our second official Mastermind Roundtable event on December 10, 2019! We hand-selected Mobile App experts from companies such as Best Buy, DoubleDown Interactive, Remitly, Zillow, Groupon to network, discuss their top strategies in mobile app growth and play our AGS Mastermind game!