App Growth Articles

Startups face daunting odds; it’s widely estimated that nearly 90% fail to survive. While challenges like heightened competition, regulatory hurdles, and limited funding often take the blame, the root cause of failure is frequently more fundamental: a misread of market desires. This disconnect is often exacerbated by departmental silos that stifle collaboration. For startups and […]

The world of mobile apps is experiencing an ongoing surge, with North America standing tall as a dominant player and the Asia-Pacific (APAC) region witnessing explosive growth. As we delve into this new wave of global growth in mobile marketing, it’s evident that improved mobile infrastructure, affordable smartphones and a burgeoning middle class user base […]

In the rapidly evolving world of mobile applications, Japan’s mobile app market, notable for its size and unique culture, presents challenges for marketers. As the third-largest spender globally on in-app purchases, set to exceed $17.7 billion by 2023, its appeal is undeniable…

Onboarding is the initial step where users get to know the app, and it can decide if they’ll stick around or leave. It’s like giving users a great experience to explore the app or bombarding them with annoying requests and messages that make them leave.

How well are your push notifications performing? Is it engaging enough? Does it lead to better business outcomes for you? Let’s find a way to audit & understand your push notification strategy.

What is a progressive web app (PWA)? How are PWA apps different from standard apps? Are they beneficial for affiliate marketers? Read on to find out.

With the exponential growth of the mobile app market, the question has shifted from “Does my business need a mobile app?” to “How can I build the most effective mobile app for my business?”

In today’s competitive landscape, it’s crucial to not rely on a single marketing channel for app success. By diversifying your marketing efforts across multiple channels you can maximize your chances of reaching a wider audience and gaining more app installations.

With Apple’s latest update to the SKAdNetwork, also referred to as SKAN 4.0 we have been introduced to a new notable feature, crowd anonymity. This article aims to shed light on this feature, its potential benefits, and how it could redefine the future of app tracking.

Without access to the developers, marketers are not able to drive campaigns anywhere beyond the standard goals of bringing users to the platform. Any more sophisticated campaigns require a lot of engineering work in setting up the new events. Read on to learn reasons, consequences, and solution!