Original Articles

App developers now have an easier time marketing to their target audience with Google’s Universal App Campaigns (UAC) instead of setting up separate campaigns for Search and Play, YouTube, and Display. This service, designed to streamline app promotion across all of Google’s platforms, went live in 2015 for Android and 2016 for iOS. Developers may now choose to allow Google’s algorithms and attribution modeling to promote the ad where it is most likely to have the desired effect…

Earlier this month, our Contributing Sponsor TMGA: The Mobile Growth Agency helped tackle the topic of fighting fraud at our first event of the year: App Growth Summit NYC 2018. Miranda Chapman, Senior Manager of Growth, TMGA moderated the panel which featured RetailMeNot’s Amanda Carvell, FreshPlanet’s Shamanth Rao, and FeedMob’s Sarah Hawley. You can read […]

Our first event is in the books, and we’re very happy and proud to announce that the App Growth Summit NYC 2018 on April 5, 2018 was a sold-out and packed success! This was our first event of the year, and while it was exciting and encouraging to full book the event, we were disappointed that […]

As mobile is developing at a rapid pace, the industry observes a fair split that is forming between in-app purchases and mobile ads. Moreover, since brands tend to spend more on mobile ads during this year, this type of monetization can even outperform in-apps. Let’s see what tendencies seem to solidify in 2018. We know […]

There’s no sugar coating it. Getting the attention of app users is hard. It seems there’s a never-ending stream of mobile noise, with push notifications, email alerts, text, app badges, updates, and more flooding everyone’s view every few minutes. To grab users’ attention and lure them back to your app, you need to break through […]

There are a ton of discussions about Push Notifications on mobile apps and the impacts they can cause on Users. It’s clear that good Push Notifications can improve Retention Rates, and keepe Users more engaged with apps…but are we prepared to understand the real impact of each message? It’s common to expect numbers like increases […]

Want to see how you can use Snapchat influencers to drive app downloads affordably? Looking for best practices on how to work with Snapchat influencers? Don’t only rely on the App Store, Facebook, Twitter, and other online communities to reach your audience. After working with brands like Plato, Zimad, Sony Music, Universal and running hundreds […]

Effective marketing depends on compelling creative. Unfortunately, there is no cut-and-dried formula to design compelling creative that compels audiences to take action. It requires just the right combination of artwork, messaging, copy and calls to action, but there is no consistent formula for designing winning creative. Like any creative discipline, the only consistent way forward […]

Even the best mobile applications need marketing to distinguish themselves in an ocean of hundreds of thousands of available apps in any one category. Such fierce competition results in mobile marketers focusing their efforts on acquiring ‘good’ users: in short, those who will continue to use the app everyday, thereby offering the highest lifetime value and profit margin vs. costs of acquisition and retention.

Are you looking for the inside secrets from the most successful game publishers? Are you interesting in discovering the strategies that the top game publishers are implementing to ensure their success? After interviewing practitioners from the top mobile game companies from Rovio, Glu, Ketchapp, Voodoo and more, I decided to put together a compilation of […]