Original Articles

We rounded out our 2019 springtime events schedule with App Growth Summit Berlin, our second sold-out Berlin summit to date! Presenting a content-packed day that included 28 sessions and an 80-minute Master Class Workshop discussing app growth strategies for mobile apps, brands and mobile games, we’re honored to bring you some of the insights written by the experts and partners who attended the event.

In the first installment of our Masked Marketer series, an anonymous industry source discusses the hypocrisy of fraud and how it works in each industry player’s eyes.

Between recognizing fraud, optimizing spend, and trying to attribute every inch of your budget to metrics, marketers need to be extremely agile. Mobile advertising needs a blockchain standard, even if it doesn’t know it yet.

App Growth Summit returned to New York City on April 4, 2019 to present a sold out event for a second straight year in a row. Featuring 50 mobile app experts and presenters, 22 in-depth sessions, 2 stages and breathtaking views of the city, our usual invite-only, limited-vendor format, App Growth Summit New York 2019 was another not-to-be-missed mobile event.

Analytics SDKs can help marketers collect data to see how people are using their app and evaluate improvements that could help attract more users. Check out the top SDKs of 2019 to help marketers really understand what’s happening in their apps.

Welcome to the Masked Marketer series – an unplugged, 100% anonymous forum for mobile marketers to share controversial, confessional, theoretical, unconclusive, or irreverently inappropriate opinions about the industry.

Could vertical video be the solution to an industry plagued by budget cuts, mergers and acquisitions and a changing content landscape?

The first ever App Growth Summit Los Angeles took place on February 7, 2019 and featured 40+ mobile marketing expert speakers, 21 in-depth sessions and 200+ mobile app marketing and product professionals.

Our first event was a sold out event in beautiful Midtown Manhattan! We capped everything off with a fundraiser red carpet reception for Women In Wireless! The event featured the majority of speakers being high powered women experts, and a highly engaged and very diverse audience throughout the day. We couldn’t have asked for a better way to kick off the year!

Learn how to overcome the incomplete attribution problem posed by influencer marketing campaigns and how to better estimate influencer performance accurately.