Original Articles

We spotlight the top App Growth Experts in the industry and ask them 5 serious and 5 silly questions about their work, mobile marketing best practices and where you can find them when they’re not growing their apps. Read our Q&A with Greg Rossi, Head of US Marketing at TouchNote.

There are now so many alternative ways to finance your mobile app, for whatever stage you’re at. Whether you’re focusing on it as a side hustle while working a full-time job or if it is just an idea that you’d like to make a reality, there is a range of funding options that you can consider. We look at five popular options and discuss their pros and cons. 

While building and executing your multitouch attribution framework, there are a few considerations that will help ensure your best efforts.

An article for newly-established game companies and start-ups that are building their own analytics systems. There is no magic recipe for an analytics system – the way you end up building it depends on your circumstances.

While Instagram, YouTube and Facebook remain the most popular social media platforms, TikTok has risen as a new top-performing social platform. Read some simple ways to use TikTok to help your brand reach its marketing goals.

As more and more marketers move to programmatic advertising, many are discovering that a large portion of ad impressions fail to deliver due to internet connectivity or ad server issues. Read this case study from Kyle Carline, App Brands Manager at Salem Web Network, on how to confront the programmatic void using cached ads.

It is an exciting time for mobile programmatic. This year, US advertisers are projected to spend almost $60 billion on programmatic display, and two-thirds of that will be scooped up by mobile. But unfortunately, marketers didn’t all become programmatic experts overnight, and the result has meant that some of that 60 billion budget has been […]

To do successful marketing, you need strong data to drive your decisions, campaign automation tools to avoid manual work, creative automation tools to create more niched advertisements, and audience management to tell you when and where to advertise. This is the future.

A common misconception among developers is that as long as an app is presented nicely in the stores, downloads will follow organically. This approach overlooks a crucial social component. To achieve high conversion, you have to convince users that most people love your app. The best place to do this is in the review section.

Proper localization goes way beyond a word-by-word translation. In this blog post, you will learn 8 ways to improve your app product page localization to provide a better experience for international users.