Original Articles

Our first event was a sold out event in beautiful Midtown Manhattan! We capped everything off with a fundraiser red carpet reception for Women In Wireless! The event featured the majority of speakers being high powered women experts, and a highly engaged and very diverse audience throughout the day. We couldn’t have asked for a better way to kick off the year!

Learn how to overcome the incomplete attribution problem posed by influencer marketing campaigns and how to better estimate influencer performance accurately.

Big thank you to our attendees, sponsors and partners of App Growth Summit SF 2018, our sold-out San Francisco event featuring 80+ speakers in 40 Sessions and 476 mobile app marketing & product professionals.

The technology might change, but people don’t. Learn how to better retain users by provoking emotional responses that lead to habit-forming behavior.

Hyper-casual games are a major development in the fast-paced mobile industry. We take a look at the publishers who are shaping its future.

Read our recap of the Mobile Growth Agency (TMGA)’s latest Mobile Growth House event at Mobile World Congress Americas MC’d by App Growth Summit Managing Director, Louis Tanguay.

Looking for ways to access Gen Z and succeed in the increasingly competitive app market? Read how Snapchat’s Snap Ads platform could be the right channel for your next campaign.

In this article, learn the three simple ways to increase your organic downloads without any keyword optimization.

Find out how to spend your budget on real users and not give it to fraudsters.

Go beyond the ASO basics and learn the tips and tricks to give your app an edge in the Apple App Store.