App Growth Articles
The subscription model is beneficial to gaming companies because as with other industries, it provides predictable revenue and gives consumers ways to connect more deeply with products they love.
Every app growth marketer dreams to grow the performance of Google App Campaigns, but sometimes struggles to do so. Here’s a great example to show you how this can be done.
Are you struggling to keep up with all of the stuff that’s going on with app growth and are getting frustrated? Are you wondering if there is hope? There IS HOPE. Read on to learn the best tips for mastering ASO in 2021.
Now more than ever there are more Africans with smartphones and access to the Internet, and we are seeing a significant rise of African mobile app companies. 2020 saw massive exits in Africa. Stripe acquired Paystack for $200m+
As growth hacking involves not one but three different major aspects, namely behavioral or marketing psychology, experimentation, and automation, its pros and cons become more complicated to identify and respond to […]
TikTok keeps growing constantly, but the main reason why marketers should pay attention to the platform is the high engagement rates creators enjoy. Read on to find out how to use Tiktok for your app and learn 5 ways to master Tiktok and Influencers.
What if there was a way to validate a mobile app feature idea before building it? Fake door tests can quickly assess new feature demand in a high-fidelity and scalable way.
Obviously, 2020 was a challenging year. To create such amazing content as our APP GROWTH SUMMIT SPEAKERS have provided for our events means they are deserving of some extra thanks this year! So, we teamed up with AppsFlyer USA to run this contest! Over the past 3 weeks, we’ve had the public vote in multiple rounds as […]
2021 will be a year of reimagining. Without the IDFA, advertisers will need to find creative ways to enhance their data.