Original Articles

Dive deeper into three vital concepts for more effective Search Ads campaign management. Based on the Search Ads 301 presentation by Gabe Kawakyi at App Growth Summit Los Angeles on February 7th, 2019.

The increasing proliferation of video ads, and the progressive shortening of user attention spans are two of the strongest forces impacting advertising today. How should we as marketers adapt to these two forces, acting in seemingly opposing directions?

On June 1, 2019, we organized our first App Growth Summit charitable event to fundraise for GEN ONE, an initiative organized by Infor’s Education Alliance Program (EAP) and Dream Corps #YesWeCode programs to help 100,000 young people from underrepresented backgrounds find successful careers in the tech sector. Together with our App Growth Experts NYC Community, […]

We rounded out our 2019 springtime events schedule with App Growth Summit Berlin, our second sold-out Berlin summit to date! Presenting a content-packed day that included 28 sessions and an 80-minute Master Class Workshop discussing app growth strategies for mobile apps, brands and mobile games, we’re honored to bring you some of the insights written by the experts and partners who attended the event.

In the first installment of our Masked Marketer series, an anonymous industry source discusses the hypocrisy of fraud and how it works in each industry player’s eyes.

Between recognizing fraud, optimizing spend, and trying to attribute every inch of your budget to metrics, marketers need to be extremely agile. Mobile advertising needs a blockchain standard, even if it doesn’t know it yet.

App Growth Summit returned to New York City on April 4, 2019 to present a sold out event for a second straight year in a row. Featuring 50 mobile app experts and presenters, 22 in-depth sessions, 2 stages and breathtaking views of the city, our usual invite-only, limited-vendor format, App Growth Summit New York 2019 was another not-to-be-missed mobile event.

Analytics SDKs can help marketers collect data to see how people are using their app and evaluate improvements that could help attract more users. Check out the top SDKs of 2019 to help marketers really understand what’s happening in their apps.

Welcome to the Masked Marketer series – an unplugged, 100% anonymous forum for mobile marketers to share controversial, confessional, theoretical, unconclusive, or irreverently inappropriate opinions about the industry.

Could vertical video be the solution to an industry plagued by budget cuts, mergers and acquisitions and a changing content landscape?