A sudden pause in marketing can be a great opportunity for App Marketers. If you find yourself in a similar situation, consider these activities to help improve your marketing effectiveness and efficiency even when all of your campaigns are put on pause!
As the global role of the mobile games industry becomes more prominent, more attention will shine on the role LiveOps play in keeping games and their communities dynamic, monetized, and communicating with each other. And when it comes to maintaining real-time, personalized relationships with players over the lifecycle of your app, LiveOps and push notifications go hand in hand…
If you’re an app marketer then there’s a good chance that things have never been so good. The more people stuck at home, the more they reach out for entertainment and information. Increasingly this is coming from our phones. Mobile usage in March 2020 increased as high as 30% compared to 2019 usage…
In-app ads (IAA) today make up nearly half (47%) of an app developer’s business model. Gone are the days when ads were considered evil or an afterthought…
With an average of 63% of app installs coming by way of search, it’s evident that the greatest battle to acquire new and retain super fans lies within the App Store(s).
Read out recap of SpeakHer NYC’s first activation event, where we took chapter members to an improv class to help them build the confidence and improvisational skills to enhance their public speaking.
Learn how to increase user engagement and retention through smart CRM campaign personalization.
Why are media companies, ad networks, and exchanges so focused on the quality of creative their advertisers are supplying to them? The answer comes down to the first impression. Creative that makes a strong first impression can multiply the value of a campaign.
App growth is a Herculean challenge for marketers, and just like any other hero’s journey, there are antagonists that need to be defeated. In this case, it’s fraud.
For the first time ever we hosted a full-day mobile programmatic-dedicated event in New York City on October 2, 2019. Our Mobile Programmatic NYC 2019 event covered the full spectrum of mobile programmatic topics relevant to both seasoned pros and new marketers to the space.