App Growth Articles

What do music magazines, movie trailers, and app growth have in common? For Louis Tanguay, App Growth Summit’s Founder & CEO, they’re all about creating authentic connections. In the latest episode of Remerge’s Apptivate Podcast (Ep. 215), Louis pulls back the curtain on how AGS went from a scrappy idea to a global community to […]

AGS London will be an invite-only room built around the experts actually running growth at companies you’d recognize, not a giant trade show floor and a sea of humanity. 30+ speakers, 12+ sessions, and 300+ hand-picked app growth professionals, all in one room with breathtaking views of Tower Bridge!   Full-Funnel App Growth Strategies, See […]

A ranking drop rarely starts as a ranking drop. A product issue slips in first: onboarding stalls somewhere it shouldn’t, a feature ships with more friction than intended, a release introduces a bug nobody catches in time. Retention dips next. Reviews and ratings follow a few weeks after that. Only then does the store’s own […]

Half a million dollars a year. That’s what one growth team found by auditing refund requests and failed credit card charges, work that never touched a single ad campaign. When a marketing budget needs to stretch further, the instinct is to go straight to the media plan and push down cost per acquisition. But the […]

Ask a room full of growth marketers whether their company runs a dedicated brand team alongside performance, and the answer splits almost evenly down the middle. That fifty-fifty split, pulled from a live poll at a recent industry gathering, says less about budget than about how unresolved one question still is inside most companies: whose […]

AGS veteran and SurpassMD co-founder Vivek Girotra explains why GLP-1 weight-loss care is the company’s starting point, with hormone health, HRT, TRT, and peptide-based care on the longer-term roadmap. App Growth Summit audiences have known Vivek Girotra through several chapters of his career. He has led growth across gaming, consumer subscriptions, and fintech; contributed to […]

The App Growth Summit San Francisco 2025 is pulling out all the stops. New venue? Check. Mobile leaders, cutting-edge topics, and a rooftop after-party? Double check. If you’ve been to an AGS event before, you’ll experience a brand new vibe with our core values in action: High-value content, zero fluff, and real connections. If you […]

Startups face daunting odds; it’s widely estimated that nearly 90% fail to survive. While challenges like heightened competition, regulatory hurdles, and limited funding often take the blame, the root cause of failure is frequently more fundamental: a misread of market desires. This disconnect is often exacerbated by departmental silos that stifle collaboration. For startups and […]

The world of mobile apps is experiencing an ongoing surge, with North America standing tall as a dominant player and the Asia-Pacific (APAC) region witnessing explosive growth. As we delve into this new wave of global growth in mobile marketing, it’s evident that improved mobile infrastructure, affordable smartphones and a burgeoning middle class user base […]

In the rapidly evolving world of mobile applications, Japan’s mobile app market, notable for its size and unique culture, presents challenges for marketers. As the third-largest spender globally on in-app purchases, set to exceed $17.7 billion by 2023, its appeal is undeniable…