App Growth Articles
Paid User Acquisition (UA) and App Store Optimization (ASO) are vital for app success. UA offers quick results but is costly, while ASO improves visibility organically. Both strategies should be combined to maximize results and reduce reliance on paid advertising. Read on to learn more!
While north-star metrics provide broad, overarching goals that define the strategic direction of a product, a related set of specific, targetable KPIs can define the key interventions that a company can take in order to drive a product’s north-star metric
The marketing landscape and strategies have changed drastically in the last few years. Media mix modeling, brand marketing, and machine learning are tools heavily covered in recent months as opportunities to enhance marketing strategies. No matter which avenue you’re pursuing (likely all three), building a strong community is one tactic that amplifies the impact of these efforts.
Working with traffic, you need to keep your finger on the pulse and quickly navigate current trends, without blindly following them. Read on to see the main mistakes affiliate marketers make and find out how to avoid them
Korean apps are taking the world by storm, with many original services surpassing global giants like Google, Amazon, and Uber. What sets these Korean apps apart and allows them to withstand the fierce competition from the tech behemoths? It’s not just about language and culture; the highly competitive atmosphere in Korea plays a significant role. Find out more about the secrets behind the success of Korean apps in this captivating article
Mobile Ad Eaters showcases top-performing and creative mobile ads. The App Growth Summit London 2022 panelists shared best practices, including authenticity, working with established content creators, and embracing familiar scenarios for complicated games, and many more! Read on to gain valuable insights!
Meet Annica Lin, VP of Growth Marketing at Sable and expert in full funnel growth strategies. In this feature, she’ll share tips on unlocking growth potential and achieving sustainable success. With challenges in user acquisition, retention, personalization, onboarding, and engagement strategies, developing a comprehensive full funnel growth strategy is key. Learn from Annica’s expertise and optimize your growth strategy for long-term success.
In this article, we delve into the trends and strategies that will shape mobile app promotion in 2023. From App Store Optimization (ASO) and the power of paid user acquisition combined with ASO to the importance of app reputation management and the use of personalization and targeting, we provide practical insights and tips for boosting your app’s visibility and download numbers in the coming year. Stay ahead of the curve and discover how to effectively promote your mobile app in 2023.
If you’re looking to learn about app monetization, look no further than app growth expert Robert Garfinkle. As a tenured performance marketing manager, with an extensive background in the gaming industry, working previously at Nexon, Gameloft, Netmarble among others, Robert will be joining us at App Growth Summit Los Angeles 2023 to share his best practices on app monetization from the lens of growth and marketing.
The Fintech segments are becoming increasingly competitive and app marketers must stay on their toes and implement robust strategies to communicate their benefits to users. Comedy sketches may just be the ultimate content format for fintech audience. Use this piece as your guide to see the power of humor on your metrics.