App Growth Articles

In today’s competitive landscape, it’s crucial to not rely on a single marketing channel for app success. By diversifying your marketing efforts across multiple channels you can maximize your chances of reaching a wider audience and gaining more app installations.

With Apple’s latest update to the SKAdNetwork, also referred to as SKAN 4.0 we have been introduced to a new notable feature, crowd anonymity. This article aims to shed light on this feature, its potential benefits, and how it could redefine the future of app tracking.

Without access to the developers, marketers are not able to drive campaigns anywhere beyond the standard goals of bringing users to the platform. Any more sophisticated campaigns require a lot of engineering work in setting up the new events. Read on to learn reasons, consequences, and solution!

Using thought leadership along with a SEO-friendly blog has proven to be a valuable tool for install acquisition, driving traffic to landing pages and ultimately resulting in increased app installs. Read on to learn about the Ling App success story.

Paid User Acquisition (UA) and App Store Optimization (ASO) are vital for app success. UA offers quick results but is costly, while ASO improves visibility organically. Both strategies should be combined to maximize results and reduce reliance on paid advertising. Read on to learn more!

While north-star metrics provide broad, overarching goals that define the strategic direction of a product, a related set of specific, targetable KPIs can define the key interventions that a company can take in order to drive a product’s north-star metric

The marketing landscape and strategies have changed drastically in the last few years. Media mix modeling, brand marketing, and machine learning are tools heavily covered in recent months as opportunities to enhance marketing strategies. No matter which avenue you’re pursuing (likely all three), building a strong community is one tactic that amplifies the impact of these efforts.

Working with traffic, you need to keep your finger on the pulse and quickly navigate current trends, without blindly following them. Read on to see the main mistakes affiliate marketers make and find out how to avoid them

Korean apps are taking the world by storm, with many original services surpassing global giants like Google, Amazon, and Uber. What sets these Korean apps apart and allows them to withstand the fierce competition from the tech behemoths? It’s not just about language and culture; the highly competitive atmosphere in Korea plays a significant role. Find out more about the secrets behind the success of Korean apps in this captivating article

Mobile Ad Eaters showcases top-performing and creative mobile ads. The App Growth Summit London 2022 panelists shared best practices, including authenticity, working with established content creators, and embracing familiar scenarios for complicated games, and many more! Read on to gain valuable insights!