App Growth Articles
Why Snapchat Could Be The Missing Link in Your App’s Growth Strategy
Looking for ways to access Gen Z and succeed in the increasingly competitive app market? Read how Snapchat’s Snap Ads platform could be the right channel for your next campaign.
How to Increase Organic Mobile App Downloads Without Changing Keywords
In this article, learn the three simple ways to increase your organic downloads without any keyword optimization.
The Realities of the Traffic Purchase Market
Find out how to spend your budget on real users and not give it to fraudsters.
ASO Hacks that Move the Needle in a Crowded Marketplace
Go beyond the ASO basics and learn the tips and tricks to give your app an edge in the Apple App Store.
5 Awesome Time-Saving Tools For Busy Facebook Campaign Managers
If you’re a marketer looking to spend less time clicking through dashboards and more time solving big-picture problems, consider investing in at least one of these five helpful tools.
How the Right Soft-Launch Strategy Can Ensure Long-Term Success
Soft launching allows developers to collect data, identify bugs, and receive early feedback from players. Learn how to implement the best soft launch strategy to optimize your game for global launch.
How Success Managers Can Scale Your Ad Monetization Business
Here’s why you need success managers to help you scale up your ad monetization business.
The Origins of the Mobile Growth Stack
Since the initial version in 2014, the Mobile Growth Stack has grown in complexity mirroring the growth of the mobile ecosystem.
Building A Marketing Tech Stack for Ad-Monetized Games
A use case in building a successful ad-monetization strategy from Gazeus Games, a mobile games developer headquartered in Rio de Janeiro, Brazil.
When A/B Testing Isn’t Enough: Introducing Control Groups
While A/B Testing is a good starting point for marketers looking to collect the best metrics, implementing control groups is key for evaluating the incrementality of your mobile marketing campaigns.
