App Growth Articles
Kick Ass Mobile App Onboarding
This article accompanies a talk which I originally gave at App Growth Summit EMEA 2021 (full video at the bottom of this article). I’ll expand on some of the key points I made during the talk and break down some principles for building a kick-ass onboarding experience for your mobile app. Onboarding: the Path to […]
Start to Pay to Be Viewed – The Power of Viewable Impression
As ad spend increases, does the number of ads effectively viewed by users increase? Covid has given advertisers great opportunities to have more budget and spend more on more placement. Did it result in better viewability?
Be Cautious App Developers: ATT ≠ GDPR
The requirements of ATT and GDPR are not the same, complying with one does not guarantee your app is compliant with the other, and it’s ultimately your responsibility to make sure your app is compliant with both.
Hyper-Casual Will Thrive Post-IDFA, Here’s Why
Will the IDFA deprecation kill the hyper-casual market? No, it won’t. The mass appeal, low acquisition costs and large audience of hyper-casual games keep this genre resilient.
Rotten Fruit in a Lush Garden: The ATT Article You Won’t Read Anywhere Else
Apple has seen the success of the Facebook Audience Network, Google App Campaigns, and In-App Advertising and have decided the time is coming where they need their percentage of this pie they feel they should rightfully be entitled to. This has kicked off a series of actions which has Apple playing a long-game to claw […]
Conversion Rate Booster: Creatives
How can you boost your conversion rate? Consider improving your creatives. It worked for us and may work for you. Here is our success story.
The Power of Subscription Models in Gaming
The subscription model is beneficial to gaming companies because as with other industries, it provides predictable revenue and gives consumers ways to connect more deeply with products they love.
How to Give Your Google App Campaign a Boost
Every app growth marketer dreams to grow the performance of Google App Campaigns, but sometimes struggles to do so. Here’s a great example to show you how this can be done.
Does ASO work in 2021?
Are you struggling to keep up with all of the stuff that’s going on with app growth and are getting frustrated? Are you wondering if there is hope? There IS HOPE. Read on to learn the best tips for mastering ASO in 2021.
Mobile App Growth In Africa: Top Mobile App Companies to Look Out For
Now more than ever there are more Africans with smartphones and access to the Internet, and we are seeing a significant rise of African mobile app companies. 2020 saw massive exits in Africa. Stripe acquired Paystack for $200m+
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