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App Growth Original Articles

App Growth Articles

Self-Selection Effect, the Heartless Ghost

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The self-selection effect is a heartless entity and haunts mobile apps/games analysts in pretty much all tasks they do. Read on to find out what self-selection effect is, why it is so daunting, and what to do about it.

Unfair Hiring Processes: Job Candidates Reveal Their Experiences

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NOTE: The companies mentioned in this article have had their names removed to hide the identity of the guilty parties…and so we don’t get sued for revealing what some of these companies are actually requesting of (many times desperate) out of work candidates looking for work. Have you ever been looking for a job, going […]

30+ App Growth Experts’ Thoughts on Apple’s IDFA Changes

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In late June, Apple announced a major change to User opt-in to sharing iOS Users’ Identifier for Advertisers (IDFA). Others (many links below) will dive into the technical details of the how’s, why’s, and what this change might mean for the mobile app marketing industry. This will be bad for some good companies which honed […]

LiveOps and Push Notifications: The Lifeline of Your Gaming App

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As the global role of the mobile games industry becomes more prominent, more attention will shine on the role LiveOps play in keeping games and their communities dynamic, monetized, and communicating with each other. And when it comes to maintaining real-time, personalized relationships with players over the lifecycle of your app, LiveOps and push notifications go hand in hand…

What It’s Like To Be an App Marketer in 2020

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If you’re an app marketer then there’s a good chance that things have never been so good. The more people stuck at home, the more they reach out for entertainment and information. Increasingly this is coming from our phones. Mobile usage in March 2020 increased as high as 30% compared to 2019 usage…

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