App Growth Articles

Women are making strides in the tech world, but we’re still nowhere near parity. According to Exploding Topics, more than 50 % of women in male dominated environments report gender inequality, discrimination, or sexual harassment. And we believe it’s time to change that!

It’s common for companies to slash their budget during times of economic uncertainty. According to a recent survey, companies reported reducing marketing budgets by about 6% in 2021. But is it the right thing to do?

In 2022, a study from IZEA Research showed that 46% of surveyed consumers purchased products that were promoted by influencers. 62% of social media users trust influencers more than celebrities, and 60% have already engaged with a sponsored post. App marketers can use the power of influencers to promote their apps, and this article shows you how.

Being able to understand the reason why SKAdNetwork exists will help you see the logic behind its implementation. This means that more privacy-centric policies will result in making decisions without user-level data and the lack of granularity. Read on to understand the best way to coexist with the new measurement technologies, specifically Apple’s attribution tool.

You can find your way to success from an entry-level to an executive-leadership position. You just have to take the route that compliments your attributes best. Read on to find out the three ways to make it to the C-Suite!

The basis of marketing is communication, and there is differentiation in the way each country communicates. For that reason, it is necessary to examine a country’s culture, history, and values to understand the best way to market to them.

Visualizing your Users’ Journey, and understanding how your Lifecycle Marketing & Engagement strategies work together to help your Users reach key in-app conversion points and are more likely to become longer retained customers is key to app growth.

Growth professionals love to spend tons of resources and long hours optimizing their user acquisition flows. Although it brings many new users in, what happens is that a significant number of these users churn within a week or sometimes even in a day. Ensure you have an effective activation strategy before investing heavily in user acquisition.